2024 may well become a watershed year for India with potentially the largest M&A Asian entertainment deal that would fundamentally change the media landscape for this country with over a billion consumers. Will it happen and will there be any other mega mergers?
The dynamic video market in India boasts robust linear pay TV and significant streaming growth with over 100 million subscribers. Challenges include monetization amidst rising costs, evolving regulations, and the need for sustainable models in the expanding content industry.
What’s next for the India content industry as new tech like AI/AR continue to being fast adopted by media companies, and will Bollywood regain the dominance it once had? And, is there room still for smaller players beyond the behemoths that will be created by M&As?
The Future of Video India aims to address some of these key questions and look at how business models are changing and adapting in the coming year.
