Board of Directors

The Asia Video Industry Association (AVIA) is led by a Board of Directors, responsible for the management of the association.

Currently, the Board of Directors is:


Joe Welch
Vice President, Global Public Policy, Asia Pacific, The Walt Disney Company
Joe Welch is Vice President of Global Public Policy for The Walt Disney Company. Welch is responsible for the company’s government affairs activities in the Asia Pacific excluding Greater China and India and leads strategic public policy initiatives across business segments in the region. Welch also sits on the Board of Directors of the International Institute of Communications and serves as Chairman of the Board of the Asia Video Industry Association (AVIA). Previously, he served as MCI WorldCom’s Asia Director of Government Affairs and earlier was an attorney at the Federal Communications Commission in Washington, D.C. Welch received his bachelor’s degree from Amherst College and his J.D. from Santa Clara University School of Law.

Board Members

Roger Tong
Chief Executive Officer, AsiaSat
Dr Roger Tong has over 33 years’ experience in the satellite and telecommunications industry. Dr Tong has held various senior management positions at COM DEV International, Allen Telecom and Mark IV Industries, Prior to joining AsiaSat in 2008, Dr Tong worked as Technical Consultant to Telesat Canada.
Agnes Rozario
Director, Content, Astro Malaysia Holdings Bhd
Agnes Rozario has been a core part of Astro’s growth and positioning as the top entertainment destination for Malaysians. She leads the company’s content team, which covers all vernaculars, regional and Hollywood content, sports and film businesses. Agnes was key in driving the success of Pay Per View and VOD services, which in 2018 had garnered over 50 million downloads and engagements. She also spearheads Asian originals via regional partnerships.
Greg Armshaw
Head of Sales, Asia, Brightcove
At Brightcove, Greg is focused on expanding the video streaming company’s footprint across the region. Greg has more than 20 years of experience in advertising, digital marketing, and a rich experience in building consumer offerings in the technology, media & telecom sector. Prior to Brightcove, Greg held various senior management and mentor roles at Universal McCann, McCann WorldGroup, Chinaccelator, and as an OTT TV advisor to CASBAA (now AVIA).
Anna Pak Burdin
Vice President and General Manager, Southeast Asia, Discovery Networks Asia-Pacific Pte Ltd
Anna is charged with driving the growth of Discovery’s business across Southeast Asia and expanding its product offering with a particular focus on developing digital opportunities to target the region’s growing population of digitally active consumers. She oversees all aspects of business development and operational performance across the brand portfolio. Anna joined Discovery in 2014 and held several senior roles including running the company’s business across Eastern Europe including Russia, the Baltics, Ukraine, and Central Asia.
Ernest Cu
President & CEO, Globe Telecom
Ernest Cu is the President and CEO of Globe Telecom, the leading telecommunications company in the Philippines. Under his visionary leadership, Globe has outperformed industry growth with the company breaking records across all key product groups, brands and market segments, catapulting Globe as the Number 1 mobile brand in the country.
Tony Zameczkowski
Vice President, Business Development, Asia, Netflix
Anthony (“Tony”) Zameczkowski has held pivotal roles within huge organisations where he has been responsible for leading teams in strategic partnerships and business development efforts in ever-changing and fast-moving environments. With more than 17 years’ experience in the media and technology industry, Tony has a proven track record of building and strengthening strategic partnerships with key players across content verticals (entertainment, music, sports and news) in markets covering Asia, Europe, Middle East, Africa and Russia.
Birathon Kasemsri Na Ayudhaya
Chief Content & Media Officer, True Corporation
At True, Birathon oversees all companies and joint ventures under True responsible for content creation (movies, TV, music, games, publishing etc), content distribution (True4U, TNN and True Visions), and content commercialisation (True Media). Before coming to True, he gained extensive management experience in leading global technology. entertainment, and consumer products companies, including Microsoft, Sony Music, Disney, Coca-Cola, and Philip Morris. Additionally, Birathon is Executive Assistant to the CEO of True Corporation.
Alexandre Muller
Managing Director, Asia Pacific, TV5MONDE
Alexandre Muller is responsible for TV5MONDE’s regional business operations, including the launch and distribution of channels, marketing and all internet and new media development within the region.
Desmond Chan
Deputy General Manager, TVB
Desmond Chan is responsible for international operations, and legal and regulatory matters of Hong Kong’s leading television station. He is also General Manager of TVBI.
Amit Malhotra
Regional Lead, Emerging Markets & Content Sales and Distribution, The Walt Disney Company South APAC & Middle East
Amit Malhotra leads the Content Sales and Distribution division as part of The Walt Disney Company’s Direct-to-Consumer & International (DTCI) business in South APAC. He is entrusted with enhancing the company’s reach and opportunities through programming sales, post-theatrical film sales, and the distribution of branded direct-to-consumer services in the region. Prior to this, he served as the Country Manager for Singapore and Malaysia while also being responsible for the Media Networks business in Southeast Asia.
Clément Schwebig
Managing Director, WarnerMedia Entertainment Networks, Southeast Asia, Pacific and China
Clément Schwebig is Managing Director for Southeast Asia, Pacific and China at WarnerMedia Entertainment Networks. In Asia Pacific, Warner Media Entertainment Networks is the new entity that unites Turner and HBO to create a combined powerhouse of leading brands. Clément oversees its entertainment networks including HBO and its family of channels, OTT service and two SVOD services, Warner TV, local content channels Red and Oh!K, as well as Cartoon Network and the kids portfolio, and all digital ventures. His responsibilities include operations, advertising sales, and the distribution of all networks including CNN International, HLN and BabyFirst.
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