Our Staff

The Asia Video Industry Association (AVIA) secretariat manages the day-to-day operations of the association. Led by Chief Executive Officer, Louis Boswell, our staff is structured into teams as below.

Louis Boswell
Chief Executive Officer
Louis Boswell is the Chief Executive Officer of the Asia Video Industry Association. As CEO, his remit is to lead the industry through championing all broad based initiatives that result in a more vibrant and healthy video ecosystem. This includes being at the forefront of industry research, supporting evolving business models, understanding the role of technology, representing the industry in conversations with regulators and taking a leading role in eliminating piracy.


Celeste Campbell-Pitt
Chief Policy Officer
As AVIA's Chief Policy Officer, Celeste represents the combined positions of our members and engages in constructive dialogue with governments so they may better understand the curated video industry and foster an environment of support for the growth of the industry. In consultation with and on behalf of AVIA member companies, Celeste will also develop and execute policy initiatives relevant to the video industry. Celeste comes with over twenty years of business and legal experience in the media and entertainment industry across both Europe and Asia.
Clare Bloomfield
Director, Policy & Research
Clare is responsible for delivering a comprehensive picture of industry regulation across Asia, along with regulatory reform and engagement with relevant governments on behalf of AVIA members. She joined in September 2017 having previously worked as a UK diplomat at the British Consulate-General, Hong Kong, as well as in Washington DC and Pakistan.


Aaron Herps
General Manager, CAP
As General Manager of CAP, Aaron will spearhead all initiatives from government outreach to criminal investigations and associated enforcement actions against syndicates and streaming website operators across the region, working alongside the coalitions and alliances across the industry . Aaron previously spent 2 years at beIN Sports managing digital content protection through the APAC region. Aaron also spent 10 years with the Motion Picture Association including senior management positions in Australia and the association’s Global Content Protection Hub. He has worked extensively in Australia, New Zealand, Southeast Asia, the US and Europe.


Anjan Mitra
Executive Director, India
Anjan leads AVIA’s India initiatives and represents the interests of the organisation’s member companies active in India’s pay TV and related telecoms and new media sectors. Before taking his current post, Anjan, with a journalistic background of over 20 years, was the Executive Editor of India’s largest media portal, IndianTelevision.com.


Adela Chen
Director, Events
A seasoned event organiser, marketing and PR specialist, Adela has more than 15 years of experience in sports media, broadcasting and digital entertainment. Her experience in running live NBA games, sponsored events, press conference and the biggest scale B2B2C event in Asia has allowed her to forge a path in the creative services industry.
Jaime Ng
Director, Programme & Member Relations
Jaime is responsible for developing AVIA’s conference programmes, membership recruitment and retention. Prior to joining the association, she was the Director of Conference for Singapore Exhibition Services (SES) where she spearheaded the conference department. Her role included growing the firm’s portfolios in Asia and developing summit programmes for key shows including CommunicAsia and BroadcastAsia.
Vanessa Li
Assistant Manager, Events
Kathy Leung
Assistant Manager, Events
Kathy is responsible for sponsorship management and event logistics for AVIA events. Prior to joining the association, she has experience in organizing and managing large scale exhibitions and conferences in APAC region for different industries. As an event operations professional, she enjoys ensuring that things run smoothly and creates operations strategy to keep clients and teammate on-track.


Charmaine Kwan
Head of Marketing and Communications
Charmaine heads up Marketing and Communications for AVIA across all platforms, events and member services. Prior to joining the Association, she was the Vice President and Head of Products at Discovery Networks Asia overseeing Content, Creative Services, Production, Marketing and Communications.
Tan Teck Wee
Executive, Marketing and Communications
With a passion for digital marketing, Teck Wee is involved with all elements required to deliver partnerships including marketing campaigns (both online and offline), operations and fulfilment.


Tammy Choy
Head of Administration
Tammy is responsible for member liaison at AVIA as well as keeping the Association on financial track and ensuring the smooth operation of the office overall. A keen globe-trotter, Tammy gets away from it all by travelling and cooking.
Suki Yip
Assistant Accountant
Suki provides accounting assistance to the Head of Administration and Executive Office including financial reporting, analysis and reconciliation and the development of financial systems. An animal lover, Suki is proud parent to Pippy and Sam-Tung, her dog and cat.
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