Our Staff

The Asia Video Industry Association (AVIA) secretariat manages the day-to-day operations of the association. Led by Chief Executive Officer, Louis Boswell, our staff is structured into teams as below.

Louis Boswell
Chief Executive Officer
Louis Boswell is the Chief Executive Officer of the Asia Video Industry Association. As CEO, his remit is to lead the industry through championing all broad based initiatives that result in a more vibrant and healthy video ecosystem. This includes being at the forefront of industry research, supporting evolving business models, understanding the role of technology, representing the industry in conversations with regulators and taking a leading role in eliminating piracy.

Regulatory Team

John Medeiros
Chief Policy Officer
John oversees AVIA’s anti-piracy and regulatory activities and leads the Association’s programme of engagement with regulatory officials on behalf of the pay TV industry. He also coordinates education, legal and enforcement activities related to intellectual property. Prior to AVIA predecessor, CASBAA, John spent most of his career in government relations work in Asia.
Clare Bloomfield
Director, Policy & Research
Clare is responsible for delivering a comprehensive picture of industry regulation across Asia, along with regulatory reform and engagement with relevant governments on behalf of AVIA members. She joined in September 2017 having previously worked as a UK diplomat at the British Consulate-General, Hong Kong, as well as in Washington DC and Pakistan.

Coalition Against Piracy

Neil Gane
General Manager
Neil previously spent 12 years with the Motion Picture Association of America (MPAA) where he held various senior executive positions in Australia, Singapore and Hong Kong, and was responsible for developing and implementing content protection and advocacy strategies in 13 countries. He first moved to Asia in 1987 as a Royal Hong Kong Police officer, finishing his service in the Diplomatic Protection Unit of Special Branch, before joining multinational risk consultancy Hill and Associates.
Aaron Herps
Operations Manager
Aaron previously spent 2 years at beIN Sports managing digital content protection through the APAC region. Aaron also spent 10 years with the Motion Picture Association including senior management positions in Australia and the association’s Global Content Protection Hub. He has worked extensively in Australia, New Zealand, S.E.Asia, the US and Europe. Previously he served with Singtel Optus as Senior Telecommunications Engineer and has a background in software engineering.

India Representative

Anjan Mitra
Executive Director, India
Anjan leads AVIA’s India initiatives and represents the interests of the organisation’s member companies active in India’s pay TV and related telecoms and new media sectors. Before taking his current post, Anjan, with a journalistic background of over 20 years, was the Executive Editor of India’s largest media portal, IndianTelevision.com.

Events Team

Adela Chen
Director, Events
A seasoned event organiser, marketing and PR specialist, Adela has more than 15 years of experience in sports media, broadcasting and digital entertainment. Her experience in running live NBA games, sponsored events, press conference and the biggest scale B2B2C event in Asia has allowed her to forge a path in the creative services industry.
Jaime Ng
Director, Programme & Member Relations
Jaime is responsible for developing AVIA’s conference programmes, membership recruitment and retention. Prior to joining the association, she was the Director of Conference for Singapore Exhibition Services (SES) where she spearheaded the conference department. Her role included growing the firm’s portfolios in Asia and developing summit programmes for key shows including CommunicAsia and BroadcastAsia.
May Chin
Assistant Manager, Events
May is responsible for delegate recruitment and management for AVIA events. Interested in joining our upcoming events? Drop her an email now! Prior to joining the Association, she worked in Sales and Marketing for different international exhibitions across different industries. Off work, she enjoys going to different music and movie festivals.
Kathy Leung
Assistant Manager, Events
Kathy is responsible for sponsorship management and event logistics for AVIA events. Prior to joining the association, she has experience in organizing and managing large scale exhibitions and conferences in APAC region for different industries. As an event operations professional, she enjoys ensuring that things run smoothly and creates operations strategy to keep clients and teammate on-track.
Michaela Sy
Senior Executive, Events
Michaela is responsible for speaker arrangements for all regional and local events and is the primary contact for day-to-day speaker activities and inquiries. She also provides pre-event, on-site, and post-event support for the team. A fan of horror movies, Michaela loves to explore nature while travelling; any scenic hikes or drives will catch her eye. She also loves reading and baking – her banana bread is the best!

Marketing Team

Charmaine Kwan
Head of Marketing and Communications
Charmaine heads up Marketing and Communications for AVIA across all platforms, events and member services. Prior to joining the Association, she was the Vice President and Head of Products at Discovery Networks Asia overseeing Content, Creative Services, Production, Marketing and Communications.
Byden Neo
Executive, Marketing and Communications
Filled with passion in Marketing and Digital Advertising, Byden is involved with all elements required to deliver partnerships including marketing campaigns (both online and offline), operations and fulfilment. Off work, he is a part-time foodie head and loves to explore street fashion of different countries when he travels.

Administration Team

Tammy Choy
Head of Administration
Tammy is responsible for member liaison at AVIA as well as keeping the Association on financial track and ensuring the smooth operation of the office overall. A keen globe-trotter, Tammy gets away from it all by travelling and cooking.
Suki Yip
Assistant Accountant
Suki provides accounting assistance to the Head of Administration and Executive Office including financial reporting, analysis and reconciliation and the development of financial systems. An animal lover, Suki is proud parent to Pippy and Sam-Tung, her dog and cat.
Bonnie Kwan
Personal Assistant
As personal assistant to the CEO and Chief Policy Officer, Bonnie is instrumental in keeping the Executive Office organised as well as assisting in the daily operations of the Association. An avid singer, Bonnie has performed at various functions around Hong Kong.
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