Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this environment enhance ad recall, cultivate greater trust, and drive greater purchase intent.

The Asia Video Industry Association (AVIA) held its very first Japan focused industry event, Japan in View, on 29th October at the Andaz Tokyo, bringing together over 130 international and regional players from across the video and streaming industry.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that ads in this environment drive stronger ad recall, foster greater trust, and increase purchase intent.

Japan’s online video industry is set to grow at an 7% CAGR over the next five years, accounting for 45% of total screen revenue by 2029, including free TV, pay-TV and theatrical, versus 35% in 2024, according to a new report published today by Media Partners Asia (MPA).

Over 100 industry delegates from across Asia gathered at the Asia Video Industry Association’s (AVIA) Vietnam in View conference, opened by the Deputy Director General of the Authority for Broadcast and Electronic Information (ABEI), Nguyen Ha Yen, on 9 October in Ho Chi Minh City.

PubMatic Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Laura Greally as Marketing Director for the Asia-Pacific (APAC) region.

The Asia Video Industry Association (AVIA) is proud to announce the highly anticipated Vietnam in View conference, set to take place on 9 October in Ho Chi Minh City. This event will bring together industry leaders, innovators, and key stakeholders from Vietnam’s burgeoning media and entertainment landscape to explore the dynamic developments shaping the future of the market.

The premium video-on-demand (VOD) category, driven by advertising and subscription, generated US$1.04 billion in revenues over 1H 2024, up 38% from US$760 million in 1H 2023.

PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.

Prime Video, India’s most loved entertainment destination, today launched HITS, Rewind Networks’ popular linear television channel and the home to some of the most iconic TV shows, as an add-on subscription, increasing access to English-language series that continue to dominate pop-culture year after year. HITS offers an unparalleled line-up of evergreen blockbuster and fan-favourite shows from Frasier, CSI: Crime Scene Investigation, Agatha Christie’s Poirot, Agatha Christie's Marple, Gilligan's Island, Mission: Impossible, Baywatch and I Dream of Jeannie, to Stephen King's IT, Law & Order: Special Victims Unit, Cheers, Bewitched, The Incredible Hulk, North and South, V: The Original Series, The Six Million Dollar Man, Quantum Leap, Hawaii Five-O, The Jeffersons and many more.

The Asia Video Industry Association (AVIA), in partnership with the Korea Creative Content Agency (KOCCA), held Korea in View @BCWW on 29 August to much success, hosting over 300 delegates at COEX, as part of the 3-day global broadcasting content convention.