Asia Video Industry Association

Premium OTT: Building Its Rightful Place in the Digital Market – Indonesia and Thailand

AVIA is proud to present its latest study, “Premium OTT: Building Its Rightful Place in the Digital Market,” focusing on Indonesia and Thailand. This comprehensive research highlights the superiority of premium OTT services in these markets and their potential for advertisers. Available for download now!

Policy

We speak on behalf of professional video and those who help consumers access it

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Piracy

We provide full-time anti-piracy enforcement activities

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Insight

We publish reports and produce events on issues and for markets that are key to the industry

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Announcements

AVIA is delighted to announce the appointment of our newly elected Board members:

Debra Richards, Director – APAC Content, Studio & Production Affairs – ANZ Public P...
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Latest News

From today, Apple TV+ will be available via Prime Video in India as an add-on subscription. Available at INR 99 per month in India, Prime members who subscribe to Apple TV+ via Prime Video can stream exclusive shows and movies with new releases weekly.

The generational divide closes as 46% of Gen Z respondents now watch free streaming channels, according to the latest global research by FreeWheel and GWI.

The Asia Video Industry Association (AVIA) has published its latest study, “Premium OTT: Building Its Rightful Place in the Digital Market,” focusing on Indonesia and Thailand. This comprehensive research highlights the superiority of premium OTT services in these markets and their potential for advertisers.

The Asia Video Industry Association’s Coalition Against Piracy (CAP) welcomes the Singapore High Court’s latest order to block another 22 illegal streaming sites and 70 associated domains responsible for the distribution of illegally streamed content in Singapore.

Between December 4-6, the Asia Video Industry Association (AVIA) closed off 2024 with three days of high-level meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this environment enhance ad recall, cultivate greater trust, and drive greater purchase intent.

The Asia Video Industry Association (AVIA) held its very first Japan focused industry event, Japan in View, on 29th October at the Andaz Tokyo, bringing together over 130 international and regional players from across the video and streaming industry.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that ads in this environment drive stronger ad recall, foster greater trust, and increase purchase intent.

Japan’s online video industry is set to grow at an 7% CAGR over the next five years, accounting for 45% of total screen revenue by 2029, including free TV, pay-TV and theatrical, versus 35% in 2024, according to a new report published today by Media Partners Asia (MPA).

Over 100 industry delegates from across Asia gathered at the Asia Video Industry Association’s (AVIA) Vietnam in View conference, opened by the Deputy Director General of the Authority for Broadcast and Electronic Information (ABEI), Nguyen Ha Yen, on 9 October in Ho Chi Minh City.

PubMatic Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Laura Greally as Marketing Director for the Asia-Pacific (APAC) region.

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