Over the past year, we have witnessed profound change and new trends emerging in the OTT video industry. Consumers call the shots and that is the reality of the digital economy. Engaging with consumers in new ways while re-engineering the video businesses around rapidly changing consumer needs, attitudes and behaviors are essential in today’s world.
Media conglomerates are seeking to build direct relationships between their brands and consumers, and in some cases using their own pipes to deliver their content to consumer devices. The streaming wars are intensifying, and companies are waging an all-out war in a bid for consumers’ attention.
As 2020 progresses, find out what trends the OTT video industry will see play out this year, and what the key drivers of growth will be across all platforms, from content and video streaming providers to telcos and pay-TV operators.
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