India is currently the world’s fastest growing video streaming market and is all set to emerge as the world’s sixth largest by 2024, according to a recent PwC report. At present the OTT user-base in India is dominated by Disney+ Hotstar, Amazon Prime Video and Netflix. However, there are several production house and traditional media houses-backed local OTT players such as SonyLIV, Voot, Zee5, ErosNow, ALTBalaji, and smaller ones like Hoichoi and Arre which are competing with these global players and trying to make their mark in the market.
As internet penetration and digital maturity continues to rise, a major portion of OTT subscribers will be from Tier II smaller cities. The OTT landscape is expected to get hyper competitive in next 4–5 years as OTT service providers battle it out to emerge as the preferred platform among consumers in a country where cable TV and DTH ops still continue to hold major growth opportunities.
Future of Video India 2021 will discuss key highlights including:
- Businesses in Transition: Narrowing the Gap Between Traditional TV and Digital
- Tech Leaders Weigh in: Preparation for Direct-to-Consumer Platforms
- Telecom Leaders Talk: Aggregation and Subscription in India
- Has India’s Digital Footprint Given a Push in Indian Regional Languages?
- OTT Video Ad Debate – Is it a TV Ad or an Online Ad?
- Special session: Women Leaders in the Entertainment World Share Their Predictions about the Future of Video in India
