The last few months have been action-packed. The Indian Premier League (IPL) for cricket, which is India’s biggest annual sporting event, was a big success. This was the first time IPL was behind a pay-wall for all users, and we received an overwhelming response. Disney+ Hotstar now contributes to about 30% of global Disney+ subscribers. The success of the Disney+ Hotstar model in India also encouraged us to launch it in Indonesia.
Further, when the audience was craving for blockbuster movies given theatres were closed, we delighted them through our Multiplex initiative by releasing big local movies directly on Disney+ Hotstar. We are also going deeper into non-Hindi markets and have launched several titles in Tamil, which were an instant success. So overall, we are very proud of what team Disney+ Hotstar has managed to accomplish in the last few months.
The next IPL is on top of our minds right now. As always, we hope to delight our subscribers with an engaging and interactive viewing experience. We also have an aggressive content slate in English, Hindi, Tamil, and Telugu, which should grow our users’ engagement on the platform. All of this helps drive our ambitious subscription agenda – by 2024, we hope to contribute 30-40% of Disney+’s subscriber base of 230-260M.