Indonesia is regarded as a market of great potential in the region, with its population of 270 million, many of whom are young, under-served by cinemas and actively seeking content online. With 66 million viewers in Indonesia consuming 3 billion hours of OTT content every month, the pandemic-related boost given to streaming is here to stay. In the past two years alone, the OTT sector has seen the collapse of regional platforms iflix and Hooq, the arrival of Disney+, and the Asian outreach initiatives of Chinese streaming giants iQIYI and WeTV. At present, the video streaming user base in Indonesia is dominated by Viu, Netflix and Vidio, all of whom are now competing with these new entrants who are trying to make their mark in the market.
Being the largest market in Southeast Asia, it leads at 7% annual growth in video, and both its SVOD and AVOD sectors growing at over 20% between 2021-2026, according to Media Partners Asia (MPA). No doubt this makes Indonesia one of the few markets where the U.S. multinationals and the Chinese platforms are going head-to-head to gain market share.
Indonesia in View 2022 will explore the challenges being faced by these local, regional and global streaming services, and what their priorities are around content, localisation and ultimately, business models, for the coming year. Where do they see eye to eye, and where would they differ?
