Author Archives for BARC

2021 – A Voluminous Year – BARC THINK Report TV Ad Volumes Post Double Digit Growth in 2021 Over Previous 2 Years

March 8, 2022 9:18 am Published by BARC Leave your thoughts

~ 2021 records 1824 million seconds of Ad Volumes, highest of all time ~ ~ 22% increase over 2020 and... View Article

TV Ad Volumes for June 2021 and H1 2021 higher than previous 2 years

July 22, 2021 6:05 pm Published by BARC Leave your thoughts

Television Ad Volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019 ... View Article

Television Advertising Continues to Stay Strong & Resilient BARC India May 2021 Ad Volumes Report Confirms

June 17, 2021 4:31 pm Published by BARC Leave your thoughts

May’21 observed marginally subdued Ad Volumes from April’21 With 135 mn seconds, 64% growth recorded in Ad Volumes as compared... View Article

BARC India releases “TV Universe Estimates 2020”

April 15, 2021 4:29 pm Published by BARC Leave your thoughts

~ Total TV Owning Households grow 6.9% to reach 210 Mn ~ ~ No. of TV Viewing Individuals at 892... View Article

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KC GLOBAL MEDIA OFFERS MORE ENTERTAINMENT WITH INAUGURAL LAUNCH OF ITS FIRST FAST CHANNEL, KCM, IN INDIA THROUGH JIOTV AND JIOTV+

MAGNITE RESEARCH UNCOVERS AD-SUPPORTED STREAMING SERVICES DELIVER SCALE AND IMPACT FOR BRANDS IN SOUTHEAST ASIA

WARNER BROS. DISCOVERY ANNOUNCES LEADERSHIP APPOINTMENTS IN ASIA PACIFIC

WARNER BROS. DISCOVERY, TAIWAN MOBILE AND TAICCA SIGN M.O.U. TO BRING TAIWAN CONTENT TO THE INTERNATIONAL STAGE

INDONESIAN POLICE TAKE OUT MAJOR PIRATE OPERATOR ILLEGALLY STREAMING LIVE SPORTS

AVIA AND TVB CONGRATULATE HONG KONG CUSTOMS FOR ACTION AGAINST DISTRIBUTORS OF ILLEGAL STREAMING DEVICES

THE FUTURE OF THAI CONTENT SHINES BRIGHTLY WITH THAI SOFT POWER ENABLING IT TO TRAVEL THE WORLD

AVIA RELEASES INDONESIA STUDY ON THE UNTAPPED OPPORTUNITY OF PREMIUM OTT SERVICES FOR ADVERTISERS

PARAMOUNT+ EXPANDS GLOBAL KOREAN CONTENT SLATE AMIDST GROWING SUCCESS OF ORIGINALS

PARAMOUNT+ TO LAUNCH IN JAPAN IN PARTNERSHIP WITH J:COM AND WOWOW INC.