Author Archives for BARC

2021 – A Voluminous Year – BARC THINK Report TV Ad Volumes Post Double Digit Growth in 2021 Over Previous 2 Years

March 8, 2022 9:18 am Published by BARC Leave your thoughts

~ 2021 records 1824 million seconds of Ad Volumes, highest of all time ~ ~ 22% increase over 2020 and... View Article

TV Ad Volumes for June 2021 and H1 2021 higher than previous 2 years

July 22, 2021 6:05 pm Published by BARC Leave your thoughts

Television Ad Volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019 ... View Article

Television Advertising Continues to Stay Strong & Resilient BARC India May 2021 Ad Volumes Report Confirms

June 17, 2021 4:31 pm Published by BARC Leave your thoughts

May’21 observed marginally subdued Ad Volumes from April’21 With 135 mn seconds, 64% growth recorded in Ad Volumes as compared... View Article

BARC India releases “TV Universe Estimates 2020”

April 15, 2021 4:29 pm Published by BARC Leave your thoughts

~ Total TV Owning Households grow 6.9% to reach 210 Mn ~ ~ No. of TV Viewing Individuals at 892... View Article

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PUBMATIC PARTNERS WITH NOVA TO TRANSFORM SOCIAL POSTS EASILY INTO ADS FOR ANY DIGITAL CHANNEL

WIDER RISKS OF ONLINE PIRACY IN SINGAPORE CONTINUE TO BE FELT AS SINGAPORE COURTS ORDER MORE SITES BLOCKED

ROBLOX TAPS PUBMATIC TO OFFER PROGRAMMATIC IMMERSIVE VIDEO ADS ON ITS PLATFORM

VIDEO INDUSTRY SEES OPTIMISM AMIDST RATIONALISATION, THE CONTINUED IMPORTANCE OF ASIAN CONTENT AND AI EVERYWHERE

KC GLOBAL MEDIA BRINGS MORE ANIME TO FANS IN INDIA WITH LAUNCH OF ANIMAX ON SAMSUNG TV PLUS

PLANETCAST EXPANDS ONLINE CONTENT STREAMING SERVICES WITH ACQUISITION OF SWITCH MEDIA OTT, AUSTRALIA

PUBMATIC PARTNERS WITH INTERNEWS TO ENABLE AD INVESTMENT IN QUALITY JOURNALISM ON A GLOBAL SCALE

ASIA’S LEADING DESTINATION FOR JAPANESE ANIME – ANIMAX, NOW ON TATA PLAY BINGE

PUBMATIC’S PETER BARRY RETURNS TO APAC AS VP, ADDRESSABILITY AND COMMERCE MEDIA

CONFERENCE & SPEAKERS LINE UP: SNEAK PEEK AT WHAT’S ON AT SPORTEL RENDEZ-VOUS BALI