Author Archives for BARC

2021 – A Voluminous Year – BARC THINK Report TV Ad Volumes Post Double Digit Growth in 2021 Over Previous 2 Years

March 8, 2022 9:18 am Published by BARC Leave your thoughts

~ 2021 records 1824 million seconds of Ad Volumes, highest of all time ~ ~ 22% increase over 2020 and... View Article

TV Ad Volumes for June 2021 and H1 2021 higher than previous 2 years

July 22, 2021 6:05 pm Published by BARC Leave your thoughts

Television Ad Volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019 ... View Article

Television Advertising Continues to Stay Strong & Resilient BARC India May 2021 Ad Volumes Report Confirms

June 17, 2021 4:31 pm Published by BARC Leave your thoughts

May’21 observed marginally subdued Ad Volumes from April’21 With 135 mn seconds, 64% growth recorded in Ad Volumes as compared... View Article

BARC India releases “TV Universe Estimates 2020”

April 15, 2021 4:29 pm Published by BARC Leave your thoughts

~ Total TV Owning Households grow 6.9% to reach 210 Mn ~ ~ No. of TV Viewing Individuals at 892... View Article

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