OTT streaming in Indonesia skyrocketed in popularity during the third year of the pandemic, according to the new Future of TV study by The Trade Desk. The study shows that nearly one in 3 Indonesians now stream OTT and Indonesians are consuming a substantial 3.5 billion hours of OTT content every month.
In AVIA’s Indonesia in View Report, Subscription Video on Demand has grown by more than 50% from 2020 to 2021, to 11.5M subscribers, while digital advertising grew by 33% over the same period.
Pay television on the other hand, has plateaued and while DTH services are the biggest victims of increased broadband penetration, cable numbers are still increasing, hence the overall pay TV market remains significant, even if ARPUs are under pressure. But all eyes are now on the premium OTT market. And while fragmentation of services is an issue, it is clear that there is more than enough scale in premium OTT to sustain growth in the sector.
Following the success of our event in 2022, join us back on 31 August at Indonesia in View 2023 as we hear from some of the industry’s biggest players for a day of discussions dissecting the opportunities for growth in this expansive market, and how the linear and streaming businesses have changed over the last year.
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