Asia Video Summit
The Main Event
1 – 2 November 2022

The annual marquee event of the Asian video industry, the Asia Video Summit, will be held from 31 October – 3 November.

This year’s Summit kicks off with the Policy Roundtable on Monday 31 October. The Main Event will take place from 1 – 2 November, and closing off will be the State of Piracy Summit on Thursday 3 November.


The aim of the summit is to tell a holistic story of the state of the video industry, looking at all aspects of it and articulated by its decision makers, to provide you with a comprehensive view of what you need to survive and thrive in the industry today.

Visit the event website for more information.


Click here to view the preliminary agenda

1 November 2022 (Day 1)

09:00 Welcome Remarks
John Dykes, Sports Broadcaster
09:10 Opening Remarks
Louis Boswell, CEO, AVIA

Has the Bubble Burst?


For most of the COVID era, media and entertainment companies have been the darlings of Wall Street. This
narrative has recently changed, however, and arguably irrational exuberance has given way to irrational pessimism.
But is streaming, as a business model, fundamentally flawed, or is this just a recalibration in an era of inflation and
post -pandemic trauma? How do the trajectories of investment vs monetization balance each other? And where
does Asia sit compared to other parts of the world? Do subscriber numbers foretell a golden period of growth in
Asia that can counter negative narratives from the West?


Henry Tan, Group CEO, Astro
Clément Schwebig, Chairman, AVIA
Vivek Couto, Executive Director, Media Partners Asia (MPA)
With Louis Boswell, CEO, AVIA


Linear in a Digital World


If streaming is under threat, are predictions of the demise of television therefore premature? Could market
sentiment result in an increased focus on linear television? In Asia, linear television remains big business in most
markets and independent players continue to navigate the pay TV industry. Yet there seems to be a dichotomy
between those who are doubling down on TV and those who have stripped their linear assets to go all in on
streaming. Does it have to be one or the other or is there a way to ride two horses?



Saugato Banerjee, MD Asia, A+E Networks
Phil Hardman, SVP & General Manager, Asia, BBC Studios
Alexandre Muller, MD APAC, TV5MONDE
With Virat Patel, MD, Pioneer Consulting Asia-Pacific

10:30 Coffee Break  

In Conversation: Warner Bros. Discovery – Growth in the Pacific Rim


Australia, New Zealand and Japan have always been and will continue to be critical markets for the newly formed
company, Warner Bros. Discovery. In this session, James Gibbons will share what his view of these markets look
like and what WBD’s regional strategy and priorities are for growth in the coming year.


James Gibbons, President & MD, Western Pacific, Warner Bros. Discovery
With Louis Boswell, CEO, AVIA


Everything in its Right Place


The digital disruption of the last decade resulted in much confusion in the board rooms of media conglomerates
all around the world. Ambitions in streaming and social media, and emerging technologies such as AI and AR
created a world of everyone wanting to do everything for fear of missing out. Is one of the more positive aspects
of the pandemic a more sober and measured approach to the role each company sees itself playing in the
ecosystem? Are companies doubling down on what they now see as their core DNA?



Johan Buse, Chief, Consumer Business Group, StarHub
Jay Yang, CEO, TVING
With Dhivya T, Head of Video Content & Platform Insights, MPA & AMPD


Making Every Stream Count: Capturing Audiences in a Mature OTT Market


In an age when viewers have increased expectations and growing appetites to watch extraordinary content on an
ever-growing list of OTT providers, it’s more important than ever for content rights owners to think about how
they can truly understand their audience, how to carve out their own niche in a saturated market, and the cost of
operating at scale. In this session, Brightcove will share insights into the video industry, address the challenges and
opportunities across APAC markets, and demonstrate how you can capture your share in the local OTT market.


Justin Barrett, Senior Vice President – EMEA & APAC Sales, Brightcove


In Conversation: Turning India into a Media and Entertainment Powerhouse


With a population of more than 1.3 billion, India represents a prime destination for M&E companies looking to
expand. It has displayed immense resilience over the last two years and has bounced back to the pre-COVID levels.
The M&E industry is expected to show strong growth over the next few years. This keynote session will have MIB
Secretary Apurva Chandra speak on the ministry’s plans to support the M&E sector and to grow it by $100 billion
by 2030, apart from making India a global content hub, initiatives for the AVGC sector, Ease of Doing Business and
new regulations being proposed.


Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB)

With Celeste Campbell-Pitt, Chief Policy Officer, AVIA


Polling / Coffee Break


Whose Wave is Next?

For years Hong Kong was the Asian content powerhouse, but the meteoric rise of Korean drama has significantly
increased options for Asian content across the continent. That trend clearly looks set to continue as consumers
become more comfortable with foreign language content, the level of production investment is rising in all markets
and streaming provides easy access into the palms of captive audiences. But what exactly led to the K wave and
how easy will that be to emulate for markets around the region that want their content to be noticed both at home
and abroad?



Donovan Chan, Founding Partner, Beach House Pictures
Ganesh Rajaram, GM, EVP Sales Asia, Fremantle
Kirana Cheewachuen, Deputy Director, Planning & Business Development, Strategic Content Group, True
With Michele Schofield, Media Advisor


Closing the Gap


Are we seeing the emergence of an elite club of streamers? The levels of content investment being made by Netflix,
Disney, Amazon and now Apple are providing a very high bar for others to emulate. Is there a gap that is widening,
or do other streamers see it differently and feel that they have a different role to play? Is there room for
specialization in content, by genre or geography? And what about deep localization in your domestic market rather
than a veneer of having something for everyone?


Dinesh Ratnam, Country Manager – Malaysia, Singapore, Brunei, iQIYI International
Nini Yusof, Deputy CEO, Media Prima Television Networks
Rohit D’silva, Chief Business Officer – Middle East and South Africa, Viu
Manish Kalra, Chief Business Officer, ZEE5 India
With Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners


The Great Rebundling


There has long been a natural paradox in the consumer’s mind: they don’t want to pay for what they don’t
consume, but they want everything available under one roof. As pay TV tried to stay relevant with increasing a la
carte offerings and streaming has taught consumers not to get locked into long term contracts, a reaction is
occurring with an ever-increasing case to be made for the role of a gate keeper and a curator – someone who can
smooth issues of payment and assemble all the content you may be tempted by, conveniently, in one destination.
But what are the issues with this great rebundling? Is friction being reduced or are new layers added? Is it really
what consumers want? How can you ever bundle enough? And what ever happened to the DTC proposition all the
streaming companies talked about?


Sebastian Kramer, SVP, Product Line Management & Business Development, NAGRA
Yann Courqueux, Vice President of Home Product, Consumer Business Group, StarHub
Ricky Ow, Partner, Quest Ventures

With Monty Ghai, Founder and CEO, Brandwith

15:30 Coffee Break  

Taking the Entertainment Experience to the Next Level


The environment of content consumption today ranges from the physical on ground community in a family viewing
experience at home on TVs, to engaging with an online community of friends using the mobile or convenience
consumption on the move. How does the ecosystem of a streaming platform, OEM and technology solution
provider enable or ensure a seamless experience? How can technology play a part to create a perceived value for
content? How is the viewer experience being enhanced in today’s video landscape and what can be further


Ashim Mathur, Senior Regional Director, Japan & Emerging Markets, Dolby Laboratories
Patrick Owen, Chief Marketing Officer, OPPO Indonesia
Clarissa Tanoesoedibjo, MD, Vision+
With Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners


YouTube and OTT Consumer Behavior


With continued growth in streaming consumption and a growing list of OTT providers for consumers to choose
from, streaming is now mainstream. This session explores OTT consumer behavior on YouTube, and YouTube’s
complementary role across the user funnel.


Andrew Lin, TV, Film and Sport Lead, APAC, YouTube


Breaking News in Streaming


News has evolved perhaps more than any other genre. Not only does it play a more significant role in social media
than other genres, but it also competes with news of every description from the trusted Twitter influencer to the
malicious and fake. How do news brands retain the trust of the consumer in such an environment? Is it about
maintaining impartiality or espousing a specific world view? How does the approach to news telling differ in Asia
from the US and Europe? And what about the business of news? How is it monetized today, and why have we not
yet seen a direct-to-consumer subscription-based video streaming news service? Is it not odd that news has
embraced social and remains strong in the linear world, but has not really penetrated the world of streaming?



Maura Fogarty, Singapore Bureau Editor, BBC News
Chung Lyn-Yi, Deputy Chief Editor, CNA Digital
With Michael Kearns, Director Singapore, Brunswick Group


The Business of Sports


Aggregating sports is a complex, and above all, expensive undertaking and it is therefore no surprise that the
distribution of rights has fragmented across a multitude of services, both broadcast and streaming. But surely this
is exactly what the consumer wants – an ability to watch whatever event they want, ideally from one subscription.
The telcos are best placed to deliver this but can they do it? And even if they do, would the consumers pay for what
they say they want? Increases in sports rights continue to seem to defy gravity so how do you operate in a business
where the reward for success is the landlord doubling the rent? Is sports a business or does it remain that old
cliché, a loss leader? And with the most popular sports charging so much, does that mean lesser sports lose out
and wither, or are there so many buyers that there is a home for everything – but then aggregation goes out the
window? Ultimately can you afford to be in the sports business and at the same time, can you afford not to be?



Nicholas John, VP, Head of Sports, Astro
Mike Kerr, MD Asia, beIN Media Group
Nick Wilkinson, MD Asia, Eleven Group
With John Dykes, Sports Broadcaster


The Technology of Sports


Sport is defined by its live nature. Arguably 90% of the value is gone the moment it is over. So, on one level the
argument over linear or streaming is one purely of technology and consumer convenience. But is the streaming
technology up to it? Are we moving from multiple levels of satellite and dedicated fibre redundancy to trusting the
internet which we see time and time again can let us down? Is this inherent in the technology or is it the
management of the technology? Can IP delivery really cope with 4K and 8K broadcast signals and are we moving
towards streaming simply because it’s cheaper, or is this the only way to give the consumer the flexibility of device
that they crave?




Ching Ping Lee, CTO, Mola
Mahendra Nath Vyas, Executive Director, Planetcast Media Services
Kenneth Siow, Regional Director & GM of Singapore, Indonesia and Malaysia, Tencent Cloud International
With John Huddle, Director, Market Development, Asia, SES

18:10 Closing Remarks / End of Summit Day 1

2 November 2022 (Day 2)



Welcome Remarks

John Dykes, Sports Broadcaster


Metaverse and Gaming: What the Future Holds for Monetisation and Scaling


The concept of the Metaverse might seem self-apparent, but yet its definition changes depending on who you ask.
So, what is it, where is it, and does it have the power to reshape entertainment as we know it? In this opening panel
with industry pioneers and experts, they will discuss the emerging opportunities that lie ahead in the Metaverse
and how the entertainment industry can take advantage of the prospects and possibilities that it offers for further
monetization and scaling



Don Anderson, CEO, Kaddadle, Founder, Asia Metaverse Society
Oscar Franklin Tan, CFO and Chief Legal Officer, Enjin
Eric Liu, Founder & CTO, Virspatial Technologies
With James Miner, Chairman, SGTech Game Committee


Sustainability in Video Entertainment – From Creation to Consumption


Environmental sustainability is only just beginning to be embraced by the video entertainment industry. Though
there has been a few large broadcasters and producers who have already considered an end-to-end approach in
addressing their sustainability practices, there needs to be a greater understanding of what needs to be done in
preparation and execution of more sustainable practices, processes and solutions. In this session, we explore where
does sustainability fit in for the television, film, broadcast, and distribution industries? How do you measure
sustainability across video entertainment? How does this change in broadcast business models? Linear or ondemand: which is more sustainable? Is video sustainable over broadband and how does 5G present opportunities
in sustainability?



Apple Evangelista, Head – Sustainability and Social Responsibility, Globe Telecom
Chris Sewell, Founder, Net Zero Media
Esther Peh, Associate Director, Public Policy, Asia, Warner Bros. Discovery
With Jessica Deery, Director and Counsel, Horizon Recruitment


The Advertising Premium


Unprecedented amounts of money have been poured into original content over recent years to fuel what has
become known as the streaming wars. And yet despite this arms race, advertisers have embraced the addressability
provided by digital, but have they forsaken the content environment, choosing to bolster the fortunes of social
media or user generated content at the expense of premium OTT? If OTT is the natural and technological evolution
of television, then did the industry score an own goal with the actions of some of the big streamers foregoing
advertising for a purely subscription-based business model? And now that it looks like the entire OTT industry is
fully embracing advertising, will this result in a more even distribution of spend across OTT and social? This session
will also see the unveiling of new proprietary research to help illuminate the topic.



Elaine Tan, Head of Sales, Southeast Asia, International Business Department – Advertising, iQIYI International
Gavin Buxton, MD Asia, Magnite
Rajesh Sheshadri, GM, Southeast Asia, The Trade Desk
With Louis Boswell, CEO, AVIA

11:00 Coffee Beak  

Transforming Linear TV Advertising to Digital – Challenges and Opportunities


Vignesh Narayanan, CEO, Airtel Ads
With Prasad Sanagavarapu, Chief Business Officer, Invidi


The Evolution of TV to OTT and CTV


TV and digital advertising remain siloed today despite the lines between devices becoming increasingly blurred. CTV
viewership is on the rise and is expected to continue on an upward trend, but the picture does look different market
by market with many Southeast Asian markets remaining mobile first and the traditional TV buy is far from dead.
And even linear TV can become addressable but how fast is that happening? And what about the style of selling?
Programmatic is a game changer but for OTT streamers is it only for remnant inventory with preference still being
given to direct deals in the hope of capturing maximum value? Do OTT platforms approach the market more from a
TV pedigree while YouTube and social media are purely programmatic in their selling? Is this holding back the growth
of OTT and what will change with the arrival of Netflix and Disney?



Alex Lowes, VP, Client Engagement and Growth, APAC, Finecast
Kanika Manglik, Regional Managing Partner – Investments Strategy, Mindshare
Emily Yri, Senior Marketing Director, APAC, PubMatic
Nicole Bence, Network Digital Sales Director, Seven Network
With Laura Greally, Founder & Head of Digital, Thunderdome Marketing


Addressing New Audiences


In the early days of traditional TV, consumers would watch the most popular shows offered by the broadcaster.
Today, viewers demand their shows whenever they want, anywhere (platform, TV screen size, and any other user
device settings). But with a fragmented audience, it can be challenging for advertisers and ad agencies to target the
right audience and serve ads. This is where addressable advertising comes in. In a time of unprecedented disruption,
the growth of addressable advertising seems assured, but the path ahead is unclear. In this discussion, you’ll gain
insight into how the OTT and linear television industry can move into the era of addressability.



Vignesh Narayanan, CEO, Airtel Ads
Won Baek, CEO, Anypoint Media
Ivan Dulguerian, Business Development Director, Broadpeak
With Yogesh Sehgal, Platform Partnerships Director, APAC, Index Exchange


Transformational Ad Tech


Digital marketing and the global ad tech industry are in a constant state of evolution. From changing consumer
habits shaped by the global pandemic through to shifts in digital advertising brought on by the demise of the thirdparty cookie, there is no doubt the ad industry is undergoing a transformation. In the face of these and other
changes, the ability to be agile has never been so important; advertisers, agencies, and publishers need to stay on top of the changing landscape if they are to succeed. In this session we will look at some of the ad tech trends
expected in the coming year and be prepared for what may be on the horizon.



Ryan Pestano, VP, APAC, IPONWEB
Alysha Dino, Senior Director, Global Business Development, Publica
Tom Dover, Director, Video Marketplace Development, APAC, Xandr
With Greg Armshaw, Senior Director, Strategy, Brightcove 

13:20 Lunch Break  

In Conversation: How Monetization Models of Media Companies are Evolving


Revenue models are crucial for the evolution of the media industry, but it is clear that monetisation will look
different by the end of this decade. How will it develop? In this session with Parry, he will share his views on the
future of media and content monetisation. What are the realistic scenarios for the evolution of the media revenue
model? What is the global competition in business? What is the future of the booming creator economy and how
can data help dictate how content should be channeled and thus monetized?


Parminder Singh, Chief Commercial Officer & Chief Digital Officer, Mediacorp
With Shad Hashmi, APAC Partner Lead, Media and Entertainment, Amazon Web Services


Innovation Talk: Improving OTT Acquisition and Retention with Technology


The key challenge with the subscription model is that the customer has the freedom of walking out anytime if they
are not interested in the content. As customer acquisition is expensive, OTT platforms must look for ways to retain
current customers. We will explore how some of the key factors including predictive analytics, personalization,
discovery, user interface, and user experience could help increase engagement, customer retention and acquisition.


Sidd Mantri, Head of Product – Developing Markets, Disney Streaming
With Jay Jenkins, Global Tech Evangelist, BytePlus


New Strategies for Acquisition and Retention


In this session, we will hear from Vision+ on how the company looks at acquisition and retention. What is most
important for them right now? Are they looking at strategies beyond content and pricing? What new models of
engagement are they planning for future growth?


Clarissa Tanoesoedibjo, MD, Vision+

With Jay Jenkins, Global Tech Evangelist, BytePlus


How Tencent Cloud Media Services Redefine Your Customer Experience


In this session, we will share how Tencent Cloud Media Services’ one-stop audio & video technologies support
customers from content creation, to processing and distribution, enabling various industries to provide real-time
and engaging experiences for customers worldwide.


Justin Tan, Director of Strategic Alliance and Partnership, South East Asia, Tencent Cloud International


Content Discovery in a Fragmented World


In a world of multi-channel TV, content discovery was straight forward, but those days are long gone and the
challenge of finding where to watch and what you want to watch, is huge. Telcos may be rebundling but do they
have a solution that cuts across the different services they offer? Does the solution lie with the American tech
giants? The complexity of what is a clear market need for consumers, is one of the thorniest challenges for content
providers. Is there a solution to the issue of content discovery, and if there, is what is it and how do we get there?



Ernest Ng, Director of Commercial, Gracenote Australia & New Zealand, Nielsen
Dean Wadsworth, VP Technology, Paramount
Scott Favelle, Technology Director, Product Solutions, Seven West Media
With James Miner, CEO, MinerLabs & Video Assure

16:10 Coffee Break  

Hyper-Personalisation: The Holy Grail of OTT Success


When you choose your music, entire playlists can be created based on the artists you listen to. There is no shortage
of video recommendations in the world of video, but we are far away from the level of personalization we now see
in music. Is this the way video is going too? Can you have an auto curated linear channel? Could you buy the dress
the star of your favourite TV show is wearing? What is possible in the realm of personalization, what does the
consumer want and how soon is it going to happen?


José Luis Vázquez, CEO & Founder, Mirada


Out of the Box


The set-top box has been a mainstay of the living room entertainment experience for decades. But in a multi-screen
world of IP connected services, is it past its sell-by date? If you don’t need a set-top box for your mobile phone, why
would you need one for your smart TV? And yet it remains a constant with many consumers still using it to receive
not only multichannel television, but a host of streaming apps as well, even with a smart TV. Why is this? Is it just a matter of time before everything becomes app based or is there a reliability and level of performance that still gives the box an edge?



Man-Soo Hwang, Android TV Partnerships (APAC), Google
Keith Huang, SVP, Home Ecosystem and OTT of HKT Home, HKT Limited
Bruce Curtin, Product Director, Irdeto
With Louis Boswell, CEO, AVIA 


Distributed Cloud – Computing at the Edge, Where Your Viewers Are


In this session, you will learn how broadcasters are driving innovation and re-imagining the viewer’s experience by
bringing a host of new capabilities – from ultra-low latencies for live events, to running latency sensitive workloads
closer to where your viewers are.


Hrishikesh Varma, Director Product Management, Akamai Technologies


Closing Remarks followed by AVS Closing Cocktail

Lead Sponsor

Disclaimer: Create Hong Kong of Tthe Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

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