WARNER BROS. DISCOVERY AND MVTV ANNOUNCE NEW AGREEMENT TO OPERATE BOOMERANG CHANNEL IN THAILANDAugust 31, 2023 5:11 pm
Thailand’s No. 1 Kids and Family channel to remain on free satellite and cable channel no. 89; new slate of programming coming soon
Warner Bros. Discovery and MVTV have announced a partnership to continue Boomerang channel, Thailand’s number 1 kids and family channel, from September 1, 2023.
MVTV will now be responsible for all local marketing, programming, ad sales and distribution of the channel on cable- and satellite-TV platforms.
Through a new content licensing agreement with Warner Bros. Discovery, the channel will continue to heavily feature original titles from Cartoon Network and Warner Bros. Animation. New episodes – including preschool shows Batwheels and Bugs Bunny Builders – will premiere over the next few months.
Current key titles include: The Powerpuff Girls, Justice League Action, Be Cool, Scooby-Doo, Teen Titans Go!, Ben 10, Tom and Jerry in New York and We Baby Bears. The channel is available in Thai only and remains on channel 89 on freesat platforms.
Shonali Bedi, Head of Affiliate Distribution & Digital Partnerships – Southeast Asia & Hong Kong, Warner Bros. Discovery, said: “MVTV is an experienced channel operator and Boomerang will continue to build on its leadership position in the freesat space. Our deep library of animated content has proved to be a hit time and again for local audiences – and with new titles constantly being added to the mix, it’s a compelling entertainment offering for cartoon fans.”
Worawut Tavipvoradech, Managing Director MVTV (Thailand), added: “Our mission is to operate the channel as a gift for Thai kids. For the past decade, a generation of kids has grown up with Boomerang – laughing along with their families to its unique sense of entertainment and brand of humour. We are looking forward to continuing this by offering a great viewing experience, organizing events and creating compelling opportunities for advertisers looking to reach a large and engaged audience base.”
Boomerang is Thailand’s #1 channel with kids (aged 4-14), and also ranks as the #1 cable satellite channel, reaching more than 13 million viewers every month (aged 4+).
Warner Bros. Discovery’s regional feeds for Cartoon Network and Cartoonito in Southeast Asia are unaffected, with these channels also available in Thailand on other major pay-TV platforms.
Note to editor:
Data source: Nielsen Thailand; TH Cable Satellite and True Visions – January to July 2023; Program ranking is based on titles with 20 or more airings.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, WB Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
MVTV (Thailand) has been a leading media, movie, and complete entertainment channel in Thailand for more than 20 years. We are creating and acquiring broadcasting rights from popular TV shows from around the world. Produce and broadcast programs in more than 5 languages. Available via satellite and online systems in Asia. MVTV has different genre channels including movies, knowledge, local entertainment, and international programs such as TVB Thai, France24, MVLAO, MVM, MVC, and other more than 40 channels. For more information, please visit www.mvtv.co.th
This post was written by Warner Bros. Discovery