March 3, 2021 10:49 am Published by

March 3, 2021 – ViacomCBS Consumer Products (VCP) has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, Senior Vice President, International Licensing, VCP. Claire O’Connor, Vice President, Consumer Products & Retail Marketing, Asia Pacific, will exit the business.

As Vice President and Head of Licensing, Greater China, Pang leads VCP’s overall licensing business across markets in Greater China for all ViacomCBS franchises. She is responsible for managing the team, VCP’s master licensee agent as well as global partnership activity locally, while sourcing and executing local licensing and promotional deals. She also oversees retail sales and marketing, driving revenue through key account management.

Kingston said, “Asia is an important area of focus for us as we continue to engage with our audiences and extend our most loved IPs and brands beyond linear. With Jennifer’s insight and familiarity of the region as well as her expertise, we are looking forward to aggressively pursuing new partnerships and capitalising on opportunities in this key market.”

Pang has over 11 years of experience in licensing, brand management and strategy across Asia. She was most recently with Hasbro Consumer Products where she served as Head of Category Licensing for North Asia, managing the licensing programme for eOne and Hasbro brands. Prior to that, Pang was with Entertainment One where she was Senior Director, Licensing – Asia, Family & Brands.

VCP has a wide portfolio of products and franchises that cater to all audiences and demographics – from pre-school powerhouses to multigenerational icons to adults and super fans. The company’s brands in Asia include Nickelodeon, Nick Jr., MTV, Paramount Network and Comedy Central.


About ViacomCBS Consumer Products

ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the direct-to-consumer online business for CBS’ programming merchandise, as well as standalone SpongeBob, MTV, Star Trek and Showtime branded ecommerce websites.


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Charmaine Huet

Ying Ying Yeo

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