PUBMATIC ANNOUNCES THE APPOINTMENT OF LAURA GREALLY AS APAC MARKETING DIRECTOR

PubMatic Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Laura Greally as Marketing Director for the Asia-Pacific (APAC) region. In this role, Greally will lead the development and execution of marketing strategies to increase awareness, consideration, and adoption of PubMatic’s innovative solutions across publishers, broadcasters, media buyers, and commerce partners.

With nearly two decades of experience in B2B marketing and deep expertise in the digital advertising and publishing industries, Greally brings a wealth of knowledge to PubMatic. She has previously held senior leadership positions at Thunderdome Marketing, CNN International, IAB Southeast Asia + India, and BBC Worldwide, where she played pivotal roles in driving programmatic advertising adoption, enhancing market penetration, and fostering industry collaborations across the APAC region.

At PubMatic, Greally will oversee the execution of regional marketing campaigns across digital, paid media, and account-based marketing strategies to drive product adoption and brand visibility. She will also lead PubMatic’s participation in high-impact industry events and product launches across the APAC region. Additionally, she will be responsible for managing the marketing teams in both Northern and Southern APAC, working closely with cross-functional teams to achieve business objectives. Greally will report to Vice President of International Marketing, Emily Yri.

Laura Greally commented: “I’m thrilled to join PubMatic at such an exciting time for the APAC digital advertising market. With the dynamic evolution of programmatic advertising and increasing opportunities across media formats, I look forward to driving impactful marketing campaigns that further establish PubMatic as a leader in this space.”

Emily Yri, Vice President of International Marketing at PubMatic, added: “We are delighted to welcome Laura to the team. Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth and innovation across the APAC region.”

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About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.

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This post was written by PubMatic