January 9, 2024 2:35 pm Published by

PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Genelle Hung as Country Manager of Southeast Asia, where she will be responsible for managing strategy, sales and operations across the region.

Hung joins PubMatic from AppLovin where she was Head of Demand APAC for two years. During that time she was responsible for growing AppLovin’s demand business across Asia’s DSPs, programmatic agencies and brands, and expanding the AppDiscovery business for non-gaming advertisers. Prior to that, Hung was Head of Demand, JAPAC, at MoPub, a Twitter Company until it was acquired by AppLovin. Previous roles include Director of Demand Business Development APAC at Smaato and Director of Strategic Accounts SEA at Appier.

At PubMatic, Hung will be responsible for the strategic leadership of the Southeast Asian market, working closely with both global leadership and local go to market teams. She will play a key role in continuing to engage with leading CTV/OTT and in-app publishers across the region, as well as collaborating with agency holdcos to execute supply path optimisation deals.

Genelle Hung, Country Manager of Southeast Asia commented: “I’m excited to be joining the PubMatic APAC team at such a pivotal moment for CTV, changing consumer habits, and dynamic new inventory. I’m looking forward to building on the strong relationships I’ve already created across the region, offering high-quality products that meet and exceed clients’ business needs, and ensuring that PubMatic remains a top monetisation and technology partner.”

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, added: “We’re thrilled to have Genelle joining our APAC team – her previous experience, coupled with PubMatic’s premium products, will ensure we deliver great results for local businesses while serving the needs of stakeholders. Genelle will play a critical role in maintaining our client portfolio, onboarding new business, and helping drive PubMatics’s continued global expansion.”

Based in Singapore, Hung will report directly to Jason Barnes, Chief Revenue Officer, APAC.

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This post was written by PubMatic