Enhancing Home Entertainment

September 17, 2022 5:32 pm Published by

The Home Entertainment space is ever evolving. The audience of today is seeking memorable and spectacular experiences wherever they go. Consumers are now willing to invest in premium quality content and in devices for enhanced audio and visual experience in their living rooms. Right from the evolution of televisions to sound systems, the home entertainment space has moved forward leaps and bounds to reach this stage today.

To continue building on this momentum and to ensure utmost consumer delight, it is essential for the confluence of content + service + device to evolve together. Global and local services are amping the quality of content that is being released. Simultaneously, OEMs are continuously providing upgrades to Televisions and Set-top-boxes, with Dolby Atmos and Dolby Vision support to enhance the consumer experience.

Dolby has introduced their latest offering, Video Soundbox – the new multi-user multi-usage hub. This Video Soundbox comes with an integrated soundbar designed to immerse the audiences with the most incredible cinema-like TV experience and music experience delivered in Dolby Atmos, which produces sound with incredible clarity, and Dolby Vision, which delivers a more vivid, lifelike image thus, bringing entertainment to life.

To bring these immersive experiences to their customers, Dolby has collaborated with StarHub, which becomes one of the first regional operators to adopt this new box. StarHub’s TV+ Pro is the latest Android TV set-top box with an integrated soundbar designed to captivate audiences with the most immersive TV experience delivered in Dolby Atmos® and Dolby Vision®.

According to Yann Courqueux, Vice President of Home Product, StarHub, “We are reimagining home entertainment as we bring the full cinema experience to the comfort of customers’ homes. We are thrilled to deliver the best TV experience to StarHub customers with TV+ Pro, working with partners such as Dolby and Bang & Olusfen, for their renowned video and audio technologies. Offering unmatched immersion, TV+ Pro enables customers to enjoy their favorite content such as Premier League games on a whole-new level, enveloped in the thrilling atmosphere of live matches without stepping out the door.”

“We are excited to be working with StarHub on the TV+ Pro set-top box,”  said  Ashim  Mathur,  Senior  Regional  Director,  Japan  and Emerging Markets, Dolby Laboratories.

“Powered by Dolby Atmos, StarHub TV+ Pro doubles as a soundbar, allowing consumers to enjoy the latest shows and movies in Dolby Atmos. Equipped with Dolby Vision, consumers’ entertainment comes alive with ultravivid colours and incredible brightness and contrast when paired with a Dolby Vision-enabled TV. The combined Dolby Atmos and Dolby Vision experience in StarHub TV+ Pro will allow StarHub subscribers to experience their favourite content as the creators originally intended. With a large and constantly growing library of movie titles available, alongside live content, consumers in Singapore can instantly access them in Dolby Vision and Dolby Atmos through StarHub TV+ Pro.”

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This post was written by Dolby Laboratories