Korea in View @BCWW | 29 August 2024, Thursday
10:00am – 5:00pm KST | COEX, Conference Room 401, 4F
Media Partners Asia has projected the APAC online video sector to grow at 6.7% CAGR to reach US$78.5 billion in value by 2028, with Korea accounting for US$14 billion. As one of the biggest scaled markets in the region, Korea has an outsized influence on the region due to the tremendous popularity of K-content and K-Pop. But all is not well in the land of K-entertainment. Spiraling production costs, a more cautious content investment mindset and increasing competition from other Asian producers have thrown up significant challenges. Will the K-content production industry continue to thrive, and if so, how will it innovate to rebound to greater heights?
With the overwhelming success of Netflix in Korea, will any other streamer, local, regional or international, be able to match its dominance or succeed in this market? What lies ahead for the once all-powerful FTA channels and is the Korean advertising industry leveraging the full potential of Connected TV advertising?
Key Sessions:
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The Korean Content Boom – The Next Chapter
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Streaming Outlook and Different Models to Success
- Connected TV – The Opportunities
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Monetizing The Korean Success Formula
Simultaneous translations will be made available for this conference. Registration is complimentary and includes access to BCWW 2024 on 27th and 28th August.
Eun Young Kang
Director of the Broadcast & Advertisement Policy Division
Ministry of Culture, Sports and Tourism
Youngsun Soh
SVP and MD
A+E Networks Korea
Hyun Park
CEO
Alquimista Media
Won Baek
CEO
Anypoint Media
Ana Bautista
Head of Strategy – Asia
BBC Studios
Jangho Seo
SVP Content Business Division
CJ ENM
Yoon-zi Kim
Chief Researcher
Export-Import Bank of Korea
Junsu Bae
Head of Product and Innovation
GroupM Nexus
Nick Chuah
Managing Director APAC
INVIDI
Kelvin Yau
Vice President, Global Markets, Partnerships & Investments, International Business Department
iQIYI International
DJ Lee
Chief Content Officer
LG U+
Vivek Couto
Managing and Executive Director
Media Partners Asia (MPA)
Bokyoung Youn
Commercial Director, Korea
Moonbug Entertainment
Chris Mottershead
Commercial Director, JAPAC
Publica
Jessica Fuk
Research Analyst, APAC Online Video
S&P Global Market Intelligence
Changhoon Lee
Head of Media & Content Business Unit
SK Broadband
Jeeyoung Lee
Country Manager, The Orchard
Sony Music Entertainment
Michelle Kwon
CEO
Studio N
Giro Doo
Vice President of Distribution,
South Korea
Sony Pictures Television
Stella Sang-Im Kim
Adjunct Professor
University of Suwon
Marianne Lee
Chief of Content Acquisition and Development
Viu
Lofai Lo
COO, Viu
CEO, MakerVille
Gregory Ho
Senior Advisor
AVIA
Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
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