beIN SPORTS IS THE NEW HOME OF THE ATP TOUR IN 9 ASIAN TERRITORIESFebruary 10, 2022 11:45 am
4-year rights agreement includes full digital rights
LONDON/SINGAPORE – 8 February 2022 – beIN ASIA PACIFIC has expanded its rights for the ATP Tour to the following nine territories across the Asia region from 2022: Singapore, Malaysia, Brunei, Indonesia, Timor-Leste, Philippines, Thailand, Laos and Cambodia.
As part of the new rights agreement with the ATP and ATP Media, beIN’s flagship brand, beIN SPORTS, will deliver live coverage of the prestigious season ending Nitto ATP Finals and Intesa Sanpaolo Next Gen ATP Finals events, all nine of the high-profile ATP Masters 1000 events; all 13 of the ATP 500 events; and over 30 of the ATP 250 events, as well as the ATP Uncovered Magazine Show.
With beIN’s recent acquisitions of the two major Grand Slams – Australian Open and Roland-Garros – in 10 Asian territories, tennis fans in the region can now look forward to a phenomenal year of top-tier tennis across the beIN SPORTS network, which is available on major pay-TV platforms and beIN’s live-streaming app, beIN SPORTS CONNECT.
In its first live coverage of the recent Australian Open in Asia, beIN SPORTS offered unprecedented access to tennis fans by broadcasting all the main draw matches across 16 courts on beIN SPORTS CONNECT.
Mike Kerr, Managing Director of beIN Asia Pacific, said: “We are thrilled to expand our partnership with the ATP and ATP Media and strengthen our tennis offering in the region. Coupled with our recent acquisitions of the Australian Open and Roland-Garros, we are broadcasting more live hours than ever before across all screens, giving fans unprecedented access to some of the best tennis action in the world. We look forward to working alongside the ATP and ATP Media to widen the fan base and increase the engagement of the sport, players and tournaments.”
The expansion of the ATP Tour rights demonstrates beIN’s ongoing commitment to providing a wide array of premium sports content in the Asia-Pacific region. In addition to the 9 Asian territories, beIN currently holds the broadcast rights for the ATP Tour in Australia.
ABOUT beIN ASIA PACIFIC
beIN ASIA PACIFIC, a multi-platform sports media company, offers a stellar line-up of live sporting events through our premium sports brands, beIN SPORTS. We are committed to bringing great coverage, news and analysis of the top leagues and competitions from around the planet, as well as exclusive and never-before-available content across all screens. beIN SPORTS is available in 11 countries in the Asia-Pacific region on leading pay-TV platforms, including our live streaming player, beIN SPORTS CONNECT. We are the Home of Football and Tennis – our rights include the UEFA Champions League, UEFA Europa League, LaLiga, Serie A, Ligue 1, Australian Open, Roland-Garros, and the ATP Tour. Headquartered in Singapore, beIN ASIA PACIFIC is part of beIN MEDIA GROUP, the fastest growing global media and entertainment.
About beIN MEDIA GROUP
beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA).
beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Turkey, in August 2016; and now has over 55 million subscribers worldwide. For more information on beIN MEDIA GROUP, please contact: email@example.com.
About The ATP
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, d inspire the next generation of fans and players. From the ATP Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
About ATP Media
As the broadcast arm of the ATP Tour, ATP Media was formed in 2001 as Tennis Properties Limited; providing the centralised exploitation of media rights across the ATP Tour, host broadcast production for the Nitto ATP Finals, Next Gen ATP Finals, ATP Masters 1000s and world feed production for the ATP 500s and, more recently, certain ATP 250s. ATP Media has unrivalled access and expertise in the full-service broadcast production of men’s professional tennis with an end to end solution for global broadcasters incorporating: rights sales, multi-platform production, a global fibre distribution network and a market leading digital archive. For more information, please visit www.atpmedia.tv.
Categorised in: Industry News, Member News
This post was written by beIN Media