Author Archives for Magnite

MAGNITE RESEARCH IN INDIA FINDS STREAMING TV ENHANCES AD RECALL, CULTIVATES TRUST, AND DRIVES PURCHASE INTENT

November 14, 2024 2:40 pm Published by Magnite Leave your thoughts

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a... View Article

MAGNITE RESEARCH IN JAPAN HIGHLIGHTS STREAMING TV’S ABILITY TO BOOST AD RECALL, BUILD TRUST, AND INCREASE PURCHASE INTENT

November 5, 2024 2:44 pm Published by Magnite Leave your thoughts

Study explores the impact of advertising within premium streaming content Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company,... View Article

MAGNITE’S SPRINGSERVE POWERING VIDEO ADVERTISING FOR YTV IN JAPAN

June 19, 2024 4:31 pm Published by Magnite Leave your thoughts

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies Magnite (NASDAQ:MGNI), the largest independent sell-side advertising... View Article

MAGNITE RESEARCH UNCOVERS AD-SUPPORTED STREAMING SERVICES DELIVER SCALE AND IMPACT FOR BRANDS IN SOUTHEAST ASIA

November 15, 2023 10:44 am Published by Magnite Leave your thoughts

71% of TV viewers in Southeast Asia watch ad-supported streaming Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today... View Article

MAGNITE RESEARCH REVEALS INCREASED ADOPTION OF STREAMING SERVICES IN JAPAN IS DRIVEN BY AD-SUPPORTED CONTENT

July 11, 2023 4:56 pm Published by Magnite Leave your thoughts

71% of Japanese TV viewers watch ad-supported streaming services Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company,... View Article

MAGNITE FINDS LIVE STREAMERS MORE RECEPTIVE TO ADVERTISING THAN TRADITIONAL TV VIEWERS, REVEALS OPPORTUNITY FOR ASIA

July 13, 2022 3:26 pm Published by Magnite Leave your thoughts

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look... View Article