ASIA’S LEADING DESTINATION FOR JAPANESE ANIME – ANIMAX, NOW ON TATA PLAY BINGE

Users to enjoy Animax’s classic to blockbuster anime content under one roof on Tata Play Binge, as Animax joins the league of 30 national, international, and regional OTT apps on Tata Play Binge

Anime fans now have a new destination to access popular Japanese anime content with Tata Play Binge’s latest partnership with Asia’s leading Japanese anime network, Animax. This comes at an opportune time when India’s palette has been growing for anime content, where viewers are not only emerging as a vibrant fan community but are also showcasing increased interest in Japanese culture and cuisine. Tata Play Binge subscribers will now be enjoying anime content at the touch of a button, through this partnership.

Animax is currently the #1 destination for the best anime content from Japan and features world-class animated content including web series, movies, and much more for viewers to discover and explore. Animax will take viewers on an unparalleled journey into the world of anime with new and popular titles. Additionally, they will get to enjoy fan favorite anime blockbusters like Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto, Haikyu!! and others. Titles loved by Tweens like Y School Heroes will also be available to reach across different age groups.

Subscribers also get to explore exclusive titles like Fruits Basket, Rent-a-Girlfriend, Orient, Black Clover, Naruto and numerous others. The platform will bring multiple hours of fresh programming to global anime enthusiasts’ providing access to the most exciting content.

Talking about this partnership, George Chien, Co-founder, CEO and President of KC Global Media, which owns the Animax network, said, “We are thrilled to announce another strategic launch in India, working with Tata Play to launch Animax for the legion of passion anime fans. With its broad scope and all-embracing approach to content delivery, Tata Play is an ideal partner for us to expand and connect our worldwide archive of Japanese anime tiles to more anime fans across their platform, while sharing this beloved genre to new viewers as well.”

Commenting on the new partnership, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “The growing affinity of Indian viewers towards newer content genres, like K-dramas, sports, gaming and others is reassuring, as it opens up many opportunities for content curators like us. With Animax’s support, we are adding another genre to our growing bouquet of content spread – anime. Tata Play Binge viewers will now have a huge selection of popular anime content available to them at one place. With its vast mix of popular OTT apps and a wide range of content offerings, Tata Play Binge ensures that viewers derive maximum value from their subscription.”

Animax will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, STAGE, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Additionally, Netflix can be availed as a combo pack with DTH channels for all Tata Play DTH subscriber whereas Amazon Prime Video content can be accessed as an add-on by all Tata Play Binge subscribers, who also have the DTH connection. Viewers can enjoy all 30 apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.

About Animax

Animax is Asia’s leading destination for Japanese anime and offers a wide variety of programmes from popular genres such as action, romance, horror, supernatural, sci-fi, comedy and slice-of-life. Home to some of the biggest anime titles, which are simulcast with Japan, Animax entertains hardcore fans in more than 84.8 million pay tv homes & OTT subscribers across 14 territories in Asia. Hit series include Gintama, Naruto, Fruits Basket, Haikyu!! and Mushoku Tensei Jobless Reincarnation.
Launched on 1 January 2004, Animax is Asia’s leading destination for Japanese anime and offers a wide variety of programs from popular genres such as action, romance, horror, supernatural, sci-fi, comedy and slice-of-life. Animax has also introduced its own official characters known as “OO-Kun & Friends”, comprising four characters – OO-Kun, Miruku, Chu Chu and Imo – who have entertained and delighted fans through animated video clips on their adventures in the world of anime as well as appearances in real life at on-ground channel activations.

Categorised in: Industry News, Member News

This post was written by KC Global Media