Date & Time: Thursday, 5 December, 2 – 6pm SGT
Venue: Singapore
The growth of social media and user generated platforms has disrupted the video advertising ecosystem. But there is a huge difference in the viewing experience and audience engagement offered by platforms that are primarily driven by user generated content and publishers who carefully curate and invest millions in content for viewers.
And in this era of social media and UGC dominance in digital advertising, we believe it is important to continually advocate the benefits that we believe only exist in a premium video environment. AVIA is focused on bringing the industry together to create this narrative and help craft a more sustainable future for everyone.
Running parallel to the main plenary sessions of the OTT Summit in the afternoon, key publishers will be presenting the latest data and insights, programming slates and advertising innovations to a roomful of brands, agencies and planners in a series of Upfront Showcases. Registration to the Upfront Showcase is restricted to brands and agencies and is complimentary to attend. For publishers keen to be a part of the Upfront Showcase, get in touch with us at communications@avia.org