| 09:30 |
Welcome Address
Louis Boswell, CEO, AVIA
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| 09:35 |
Market Overview: The Current State of Thailand’s TV and Video Industry
The television landscape in Thailand has changed dramatically in the past six years. The launch of digital terrestrial television (DTT) and the rapid growth of online streaming platforms have led to the growing fragmentation of the industry. Competition for ad dollars has been so steep that some players have been driven out of the business. With the COVID 19 crisis and consumers turning to streaming platforms in droves, this change has been accelerated like never before. This presentation evaluates the market drivers, catalysts and challenges of the industry. What is happening year on year? Is a stable equilibrium anywhere in sight?
John Medeiros, Chief Policy Officer, AVIA
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| 09:50 |
Keynote Conversation: Next Generation Media in Thailand
In this fireside chat with True Corporation’s Chief Media Officer, Ongard Prapakamol, we will discuss their media strategy across Pay TV, FTA and Streaming. What impact does the evolution of these services have upon business models? What is the role of subscription revenue and advertising revenue as you evolve and how do they see the market evolving over the next 5 years?
Ongard Prapakamol, Chief Media Officer, True Corporation
With Louis Boswell, CEO, AVIA
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| 10:10 |
In Conversation: The Pursuit of Growth in Thailand
iQiyi, China’s largest video streaming service, is breaking new ground in the entertainment space and expanding its international footprint with Thailand being one of its key markets. We explore iQiyi’s roadmap fr the next 2 years in the Thai market. How does it plan to target and drive new sources of growth for local and premium content? What is the status of its launch of more technology and partnership initiatives to meet local needs?
Kelvin Yau, VP of International Business Department and GM Thailand, iQIYI International
With Virat Patel, MD, Pioneer Consulting Asia-Pacific
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| 10:30 |
Targeting the Thai Gen Z – How are they Watching Video Right Now
Gen Z consumers are the video-first generation – the generation that never knew about cable and are likely to be “cord-nevers”. They watch video in a completely different way than older generations and they pose interesting challenges for content providers. In this session, we speak to these different companies on how they are reaching out to the Gen Z consumers. What type of content they want, what devices and platforms they prefer and how they would want to be engaged?
Panelists:
Marissa Hanafi, Head of OTT & Content, POPS Worldwide
Kirana Chew (Mee), Deputy Director, Planning & Business Development, Strategic Content Group, True Corporation
Thawatvongse Silamanonda, Country Manager, Viu Thailand
With Shad Hashmi, SVP, Digital Services Global Distribution, BBC Studios
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| 11:00 |
The Future of Content Distribution & Acquisition
Digital marketplaces are quickly becoming the new normal for content acquisition and distribution in the age of social distancing. Vuulr’s digital content marketplace allows buyers and sellers worldwide to negotiate directly and close deals digitally within days. In this session, we will address the digital transformation of content acquisition and distribution and how buyers & sellers alike stand to benefit from an increasingly borderless content economy.
Ian McKee, CEO, Vuulr
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11:15
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The Next Phase of OTT in Thailand: What Do Publishers Need to Thrive?
While consumers are watching more video content than ever before via an internet connection, publishers are increasingly looking to programmatic as the primary source of monetization for ad supported content. In this session, Yogesh Sehgal, Regional Manager, Asia at Magnite will chat with David Sky, Director of Ad Operations at True Digital Media and Platform about the next phase of OTT in Thailand and discuss how publishers are navigating the challenges and opportunities ahead. They will also discuss how the successful alignment of a publisher’s programmatic tools, technology and partnerships will help set them up for success.
David Sky, Director of Advertising Operations, True Digital Media and Platform
With Yogesh Sehgal, Regional Manager, Asia, Magnite
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11:35
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3 Key Challenges for OTTs in Emerging Markets Today and How We can Overcome Them
With every industry disrupted in a matter of weeks, we’re facing a transformed landscape for the foreseeable future. Peak time expanding from as early as 8am till 11pm and we are seeing increased online viewership and very different usage patterns compared to what media organizations are generally used to today. With the unexpected increasing traffic and usage growth overnight, how can media companies quickly start to shift their business priorities and determine the changes they need to manage with their business continuity?
Rishi Varma, Director – Media Products, Media and Delivery Solutions, APJ, Akamai
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11:50
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In Conversation: Regulations for the 21st Century
The digital revolution has resulted in the exponential growth of platforms delivering media and video content. In this session, we will address how Thailand sees the challenges posed by this technological evolution and the rise of online content. How can regulation facilitate industry growth and greater contribution to the Thai economy, and what changes are likely to come in the Thai regulatory environment?
Asst.Prof.Dr.Pakdee Manaves, Deputy Secretary-General, The National Broadcasting and Telecommunications Commission (NBTC)
With John Medeiros, Chief Policy Officer, AVIA
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