Philippines In View
18 May 2021

While television still dominates the media landscape in the Philippines, streaming VOD services are also on the rise but will they co-exist with cable television or will they usurp it. Does TV remain aloof or is the future of FTA in streaming and the future of cable in broadband?  And in that streaming world, is there a balance between the roles of local and international players, or is one side set to dominate? 

What are the challenges and opportunities faced by these local TV and streaming services? How are they embracing disruption and innovation and ultimately, which business models will work best in a country where consumers are still adapting to paying for online video streaming services? 

Join us at Philippines in View on 18 May as we address these key questions and discuss topics including:

  • The Future of Television
  • The Future of Streaming
  • Life Outside of Metro Manila
  • Demanding Content – What do Filipinos Want?
  • Addressing Piracy Issues in the Philippines
  • Social Change as a Media Industry Driver

Philippines In View 2021 Report

In conjunction with the Philippines in View event, AVIA is producing a Philippines in View Report 2021. This report will be a deep dive into the state of the TV industry in the Philippines, including Free-To-Air, Pay TV and Online Curated Content providers. Looking at audience distribution, programming models and the competitive landscape, the report will give up-to-date data on the ongoing evolution of business models in the Philippines. 

The full report will be made available to all AVIA members once it is ready. For non-members who are interested in purchasing the report, please contact tammy@avia.org . A bundle price is now available for Philippines In View International non-member delegates. Click here to purchase the report together with your event ticket.

Sponsorship Opportunities

Speaker Spotlight

Ernest Cu
President & CEO
Globe
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    How has the past year been for Globe amidst all the changes the industry has seen in the Philippines?

    Like many other companies anywhere in the world, Globe went through challenges last year, far bigger than what we’ve ever seen before. The things we know about our customers suddenly shifted and we were left with the opportunity to help our customers and the Filipinos take a stronger hold of their lives amidst the uncertainty of the pandemic.

    First, we had to make sure our network is ready to cater to the needs of our customers. Suddenly, Filipino homes became a place not just for entertainment and rest, but for learning, working, and business. We made our network strong and resilient to provide reliable access to Filipinos who have turned to digital as an extension of their lifeline.

    Second, we re-engineered our products and services to provide what’s relevant to our customers at this time. We added more value to our mobile and home plans by including free e-consultation subscriptions via KonsultaMD and HealthNow, free COVID-19 and dengue insurance via GInsure of GCash, and focused on enriching the e-learning journey of our customers. This, among many other initiatives centered solely on our customers, has become our priority in order to provide as much help as we can to the Filipinos.

    On the topic of helping the Filipinos, we also activated all of our channels to raise over P1.3 billion (USD 27 million) in different forms of assistance to frontliners, customers, and families in need all over the Philippines. Immediately after the community quarantines were imposed, we waived call and browsing charges to COVID-19 related hotlines and websites, initiated employee and customer donation platforms to organizations helping the fight against the pandemic, and provided support to frontliners, hospitals, local government units, and national government agencies.

    It’s an understatement to say that the past year has been challenging, but with our customers at the heart of everything we do, we pulled all our strengths to provide them with whatever we can to attempt to ease their burdens at a very difficult time.

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    How important today is Globe’s bundling proposition?  Is aggregation of services growing more important for you or less?

    Globe has always been at the forefront of providing value to our customers with our plans so they can access the things that matter to them. We pioneered content bundling when we introduced plans that came with NBA League Pass, Netflix and Spotify many years ago, and we continue to do so with our partnerships with Amazon Prime, HBO Go, and Viu, among others.

    Our content partnerships are an important part of our fight against piracy through our #PlayItRight campaign, as we push for legitimate sources of content to encourage our customers to veer away from pirated sites and platforms. We’ve seen as much as 53% decline of internet traffic to illegal sites using the Globe network since we started content bundling in Globe.

    On top of content and device bundling, we also introduced the new GPlan for our mobile customers that provides them the flexibility whether to get a device of their choice, or actual e-wallet credits through our fintech arm, GCash. This is on top of the previously mentioned insurance and e-consultation subscriptions. These credits can be used by our customers for whatever they need, whether it be smart home essentials, gaming consoles, or even pay for their groceries and online shopping.

    Our bundling strategy continues to be as important as ever because this is our way to enable the digital lives of our customers. We will continue to provide them with offers that will prove to be relevant for the times we are in.

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    Tell us about the 5G roll out for Globe.  What are the plans and the demand?  And is this likely to have an impact on the video services you offer?   

    Being the first in Southeast Asia to launch 5G, we continue to equip the country with 5G where it matters. We want our customers to unlock the many possibilities and potential that 5G technology brings, not just on video services, but more on life-enabling technology that only 5G can deliver.

    We’re currently experiencing as much as 24x increase in 5G traffic, driven by availability in more locations, and accessibility of 5G devices. We see this trend continuing or even increasing further as more people demand for superior speeds and almost real-time latency.

    What’s good to note is that the Philippines has led globally in improvements on Video Experience via 5G according to Opensignal, with a 40% marked experience improvement, besting Thailand at 29%, and Hong Kong at 14%. The Philippines also ranks second in 5G Download Speed Improvement, overtaking countries like Australia and Hong Kong.

    Apart from a total of 1,383 sites nationwide, we have also made our 5G service available abroad for our customers in Thailand, United Arab Emirates, Vietnam, Saudi Arabia, Singapore, Hong Kong, and Kuwait, just within the first quarter of 2021. More destinations across Asia, North America, and Europe are coming up in order to extend 5G connectivity for Filipino workers and travelers.

    This could only bring us to new heights of content and intelligent home offerings, as more and more Filipinos embrace the power of 5G.

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    What are you currently watching and on which platform?

    I used to enjoy watching Breaking Bad many years ago, and recently just finished its spinoff, “Better Call Saul”, which I streamed via Netflix. I enjoy watching video content on larger screens which makes my Amazon Fire TV quite handy. Right now, I’m on the lookout for the next series to binge on.

Robert P. Galang
President and CEO
Cignal TV and TV5
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    You manage the three major parts of the video industry in your portfolio, Free-To-Air, Pay TV and Streaming.  Clearly you have seen a big increase on the Free-To-Air side of the business with TV5, but as you look forward over the next 5 years, how do you assess the weight and importance of each of these?

    Since we evolved from being a purely subscription business and ventured into content creation, we started viewing ourselves as a content company with DTH, Free-To-Air, and OTT as our distribution platforms.

    Since the Philippine population consists mostly of low-income households, we believe Free-To-Air TV will still be the dominant source of entertainment content. With more and more homes now upgrading from analog to DTT, free TV will be further strengthened with the ability to offer more channels at digital broadcast quality.

    We recognize OTT as an important growth area as access to Fiber and 4G/5G Mobile Broadband increases, which is why we also have our own streaming platform called Cignal Play. Cignal Play offers not only VOD content but also linear TV programming and catch-up episodes of our Free-To-Air programs.

    As a content company, we must walk in step with our viewers and be mindful of the changes in how they consume content. As Cignal continues to build its Pay TV subscription business, we see great growth opportunities in creating and airing content on Free-To-Air through TV5.

    Ultimately, our goal is to continue nurturing our content relationships with our audiences on multiple platforms, maximizing synergies between our Pay TV and Free-To-Air businesses.

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    When it comes to the world of content, is exclusivity – of talent, titles or brands – as important as it used to be?

    Pay TV is premised on offering premium content not found on Free-to-Air, hence, exclusivity of content is key in driving high-value subscriber acquisition and retention. This advantage for Pay TV should be strengthened as we see the Free-To-Air market moving to DTT. Since DTT will enable households to receive more channels, content differentiation and exclusivity will play a critical role in maintaining value for Pay TV.

     For Free-To-Air TV, the quality of content, talents, and the ability to build viewer affinity to the network are all important. The network needs a strong and unique brand to bring in audiences and great content to make them stay.

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    In different parts of your business, you depend heavily on both advertising and subscription revenue.  What are the challenges of growing each?

    Our Pay TV business relies mainly on subscription revenues. Despite the economic difficulties brought about by the pandemic, we continue to aggressively grow our subscriber base. To increase market penetration, we needed to expand to the lower income segments, necessitating the introduction of our 2nd Pay TV brand Satlite. With Satlite, we can offer a DTH service at lower price points, but creatively differentiating it to avoid cannibalizing our higher-value Cignal subscriber base.

     We recognize the risk of cord-cutting among our high-end subscribers as OTT becomes an alternative. This is the reason why we started bundling OTT services aside from our own Cignal Play to complement — and not replace — their Pay TV subscriptions. For most Philippine households, Pay TV remains a superior proposition with unique live content such as sports and news, with an ideal mix of general entertainment, educational, and informative content.

     For our Free-To-Air business, our ability to generate ad revenues hinge on the quality of our content and the reach of our broadcast network. In the past months, we have established collaborative partnerships with some of the best content producers in the country. At the same time, we are rapidly expanding our DTT network to be at par with competition. We have seen significant improvements in our ratings, audience share, and revenues compared to last year, and we expect more growth in the coming months.

Confirmed Speakers

Arnold "ALI" I. ATIENZA
Undersecretary
Department of Information and Communications Technology for Government Digital Broadcast Television and the Digitalization of the Entertainment Industry Sector, Emerging Technologies, Senior Citizens, Persons with Disabilities and Special Needs Sector
Manuel V Pangilinan
Chairman, President and CEO
PLDT
Ernest Cu
President and CEO
Globe
Robert P. Galang
President and CEO
Cignal TV and TV5
Dennis Anthony Uy
Founder & CEO
Converge ICT Solutions
Lizelle G. Maralag
Chief Marketing Officer
GMA Network
Alexandre Muller
MD APAC
TV5MONDE
Timothy Bautista
VP & COO
Cable Boss & OMI
Joel Dabao
President
Philippine Cable Telecommunications Association (PCTA)
Ruel S. Bayani
Head of International Production & Co-Production
ABS-CBN
Kriz Gazmen
Head
Black Sheep
Greg Armshaw
Head of Media Asia
Brightcove
Leo Jaymar G. Uy
Research Head
BusinessWorld Publishing
Rohit Tharani
Senior Director, D2C Revenue & Strategy SEA
Discovery, Inc.
Yolanda C. Crisanto
SVP and Chief Sustainability Officer
Globe
Nikko Acosta
SVP, Content Business and Product Management
Globe
Quark Henares
Head
Globe Studios
Kren Yap
Head of Creative Development
Globe Studios
Lilybeth G. Rasonable
SVP, Entertainment Group
GMA Network
Atty. Ann N. Edillon
Head
IPOPHL Enforcement Office (IEO)
Sherwin dela Cruz
Country Manager
iQIYI
Pascal Metral
VP Legal Affairs
NAGRA
John Huddle
Director, Market Development, Asia
SES
Perci Intalan
Co-founder and President
The IdeaFirst Company
Giang Nguyen
Senior Manager, Inventory Partnerships, SEA
The Trade Desk
Dondon Monteverde
Managing Business Partner
UPSTREAM
Arianne Kader-Cu
Country Head
Viu Philippines
Vincent Del Rosario
President & CEO
Vivamax
Georgette Tengco
Country Head
WeTV Philippines
Shad Hashmi
Principal Consultant
Louis Boswell
CEO
AVIA
John Medeiros
Chief Policy Officer
AVIA
Celeste Campbell-Pitt
Chief Policy Officer - Designate
AVIA
Neil Gane
GM
AVIA Coalition Against Piracy (CAP)

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