Like many other companies anywhere in the world, Globe went through challenges last year, far bigger than what we’ve ever seen before. The things we know about our customers suddenly shifted and we were left with the opportunity to help our customers and the Filipinos take a stronger hold of their lives amidst the uncertainty of the pandemic.
First, we had to make sure our network is ready to cater to the needs of our customers. Suddenly, Filipino homes became a place not just for entertainment and rest, but for learning, working, and business. We made our network strong and resilient to provide reliable access to Filipinos who have turned to digital as an extension of their lifeline.
Second, we re-engineered our products and services to provide what’s relevant to our customers at this time. We added more value to our mobile and home plans by including free e-consultation subscriptions via KonsultaMD and HealthNow, free COVID-19 and dengue insurance via GInsure of GCash, and focused on enriching the e-learning journey of our customers. This, among many other initiatives centered solely on our customers, has become our priority in order to provide as much help as we can to the Filipinos.
On the topic of helping the Filipinos, we also activated all of our channels to raise over P1.3 billion (USD 27 million) in different forms of assistance to frontliners, customers, and families in need all over the Philippines. Immediately after the community quarantines were imposed, we waived call and browsing charges to COVID-19 related hotlines and websites, initiated employee and customer donation platforms to organizations helping the fight against the pandemic, and provided support to frontliners, hospitals, local government units, and national government agencies.
It’s an understatement to say that the past year has been challenging, but with our customers at the heart of everything we do, we pulled all our strengths to provide them with whatever we can to attempt to ease their burdens at a very difficult time.