The Future of Video India 2025 – Transformation, Innovation and Unprecedented Growth
India’s premium video industry is undergoing rapid transformation, fueled by an increase in OTT platform subscriptions, the rise of ad-supported models, a growing investment in local content and industry consolidation. Valued at $1.7 billion in 2023, analysts expect the industry to nearly double by 2028. This growth positions India as the fastest-growing OTT market in APAC.
As subscription-based OTT services, ad-supported models, and evolving consumer behaviors gain traction, India’s premium video ecosystem is beginning to offer unique opportunities for brands, advertisers, and content providers.
Key themes for the Future of Video India 2025 include:
- State of Video – Looking Beyond and Regulatory Growth Initiatives
- Big Waves in the Stream
- Linear and Cable TV – Survival and Innovation
- Investing in Local: Fuelling Content Growth
- It’s All About the Money: Advertising Trends in Video
More information will be available shortly, so stay tuned!