11:45
|
Media Ragas in a Global Symphony: Exploring India’s Opportunities & Complexities
India, one of the world’s biggest and most vibrant video and TV markets, has always done things its own way. What does the view of the market look like and what are the views from some of its key players?
Panellists
Megha Tata, MD, South Asia, Discovery Communications India Anuj Gandhi, Group CEO, IndiaCast
Vynsley Fernandes, CEO, NXTDigital, President, IndusInd Media Communications
With Paromita Chatterjee, Anchor and Editor
|
|
12:15
|
Through the Paywall – Introducing the New Standard in AVOD
In this session, Bounty Media will introduce and demonstrate with live data their ‘CPDC’ (Cost per direct connection) model. A platform developed in collaboration with leading advertising agencies – so effective for the advertisers purpose that they are willing to pay for user subscriptions – ‘effectively opening a door to new monetization’ through the current paywall.
Jake Denney, Co Founder, Bounty Media Claes Loberg, Co-Founder, Bounty Media
|
|
PREMIUM ADVERTISING
A continuation of the streaming conversation, but it is clear today that our industry, with the wealth of high-end content we deliver, have yet to persuade the advertisers to park their money with us. Why is that and what can we do to change the situation? Do we not yet have the right ad-supported services in market? Is it really just a question of reach, or can we not make quality matter?
Presenting Sponsor:
|
13:50
|
Reorienting Marketing Plans for 2021
The COVID-19 pandemic threw a wrench in the plans of agency heads, who had all started this year with optimism. Going into 2021, we explore how Dentsu Aegis Network is reorienting its marketing plans to account for shifting consumer purchase behaviour, changes in media consumption habits, and changing media costs. We will also explore where video sits in the media plans for 2021, and what the challenges are for premium video platforms?
Ashish Bhasin, CEO, APAC & Chairman-India, Dentsu International
With Jason Barnes, Chief Revenue Officer, APAC, PubMatic
|
|
14:20
|
Buy Side Talk: Go Programmatic or Go Home?
As adoption of programmatic trading amongst advertisers and agencies across Asia accelerates, and while many advertisers acknowledge the benefits of programmatic, this doesn’t always line up with current usage. In this panel, we will explore if programmatic is the way forward – is the old way of selling dead? Traditional vs programmatic media buying – how are both advertisers and publishers embracing the potential of programmatic, and what is preventing them going all in?
10min presentation by Yogesh Sehgal, Regional Manager, Asia, Magnite followed by a panel discussion.
Panellists
Sunil Naryani, VP, Commercials & Partnerships APAC, Dentsu International Pathamawan Sathaporn, MD, Mindshare Thailand
Mitch Waters, SVP of South-East Asia, Australia and New Zealand, The Trade Desk
With Juliette Stead, SVP Head of JAPAC, Magnite
|
|