Asia Video Industry Association

The June 2025 edition of Asia Video Pulse highlights a pivotal industry transformation taking place, one where collaboration is taking center stage. While consolidation among major players continues, a growing trend of strategic cooperation is emerging across the ecosystem. Streamers are bundling services, broadcasters are co-producing content, and telcos are partnering with OTT platforms – all in recognition that no single entity can thrive alone in today’s fragmented digital environment.

Meanwhile, AVIA continues to lead efforts across Asia to tackle piracy, engage with regulators, and support advertising and local market growth. From tackling the cybersecurity threats posed by illegal streaming devices to monitoring emerging regulations in key markets like India, Indonesia, and Hong Kong, AVIA remains a critical voice for the industry. With market events such as the Archipelago and Northeast Asia Video Summits on the horizon, the second half of 2025 promises fresh opportunities for collaboration and innovation across the region.

Mark your calendars for our upcoming events and we will see you then!

Policy

We speak on behalf of professional video and those who help consumers access it

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Piracy

We provide full-time anti-piracy enforcement activities

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Insight

We publish reports and produce events on issues and for markets that are key to the industry

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Announcements

AVIA is delighted to announce the appointment of our newly elected Board members:

Debra Richards, Director – APAC Content, Studio & Production Affairs – ANZ Public P...
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Latest News

Warner Bros. Discovery today announced that its premier global streaming service HBO Max will launch direct-to-consumer in new markets across Asia Pacific on October 15, including Bangladesh, Brunei, Cambodia, Laos, Macau, Mongolia, Pakistan and Sri Lanka.

StarHub is reshaping TV advertising with the launch of Dynamic Ad Pods, Singapore’s first solution that replaces ads in real time inside live broadcast TV channels. Unlike most connected TV ads that only run before or during on-demand shows, this innovation extends precision targeting into live programmes — unlocking new opportunities for advertisers while creating a more relevant and less repetitive experience for viewers.

Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform.

Vidio, Indonesia’s leading over-the-top (OTT) streaming platform, has made a major breakthrough in digital advertising innovation by securing a utility patent from the Ministry of Law and Human Rights of the Republic of Indonesia. The patent, officially granted on March 20, 2025, is for a proprietary technology titled “Method for Replacing Ads in Live TV Streaming” — making Vidio the first OTT platform in the country to hold a patent for AI-based ad replacement in live television broadcasts.

Vidio, Indonesia’s #1 OTT platform, officially launches Vidio Shopping with “Vidio Affiliate Shopping Ads,” making it the first OTT platform in Indonesia to integrate online commerce affiliate features directly inside its programming.

The District Court of Serang, a city in Banten Province, Indonesia, today sentenced a man, identified by the initial N, to 3 years and 6 months in prison for operating Raja Film, an illegal streaming website that distributed copyrighted content owned by PT Vidio Dot Com (Vidio), a leading Indonesian streaming platform, without authorization.

Friend MTS, the number one anti-piracy provider in media, sports, and entertainment, today announced it is partnering with MNC Media & Entertainment, Southeast Asia’s largest integrated media group, to implement anti-piracy strategies and services for its video streaming platform, VISION+.

Integral Ad Science, a leading global media measurement and optimization platform, today released its milestone 20th edition of its Media Quality Report (MQR). This year’s report spotlights the evolving dynamics of the digital advertising landscape with a focus on the open web. Key highlights include a significant rise in non-optimized ad fraud rates, an increase in the proportion of brand risk* attributed to offensive language and hate speech in these environments, and a stabilization of viewability rates as marketers shift toward new metrics such as attention.

Groundbreaking new research was released today revealing that illicit streaming devices (ISDs) in Taiwan are not only enabling rampant piracy, but also potentially pose significant cybersecurity threats to consumers and national infrastructure. The study was released at an enforcement workshop hosted in Taipei by the Taiwan Society of Convergence and the Asia Video Industry Association’s Coalition Against Piracy (CAP).

The Future of Video India 2025 conference, held at the Trident Hotel Bandra Kurla, and part of the inaugural World Audio Visual & Entertainment Summit (WAVES), brought together over 120 industry leaders, innovators, and policymakers to discuss the transformative trends shaping India’s media and entertainment landscape. The event, organized by AVIA, featured insightful sessions on regulatory frameworks, content creation, as well as distribution and monetisation strategies.

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