NBCU signs ASEAN OCC Content Code at the Asia Video Summit 2019

November 7, 2019 7:39 pm Published by


Self-regulatory framework attracts further signatories from key industry players supporting socially responsible content

Singapore, 6 November 2019 – The Asia Video Industry Association (AVIA) today announces that NBCUniversal have signed the ASEAN Subscription Video-on-Demand Industry Content Code, joining other industry players including ASTRO, dimsum, DOONEE, HOOQ, iflix, iWant, Netflix, tonton and TVB.

The Content Code, first released in June 2018, is a self-regulatory framework that aims to ensure the commitment of online streaming services in the ASEAN region to uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism, and hate crimes. It also aims to protect minors from accessing age-inappropriate and sensitive content, empowers users and their families to choose video content that suits their needs, interests, passions, and values, and serves to distinguish legitimate services from pirate sites.

NBCUniversal operates the hayu service in 14 countries globally, including Singapore, Hong Kong and the Philippines within the Asia-Pacific region. The company has also announced that it is launching a general entertainment streaming service, Peacock¸ in 2020 in the US and later in international territories.

Commenting on NBCUniversal’s decision to sign onto the code, Christine Fellowes, Managing Director for Asia-Pacific, said: “NBCUniversal is delighted to sign up to this important initiative, part of our overall effort to deliver the highest quality online services in a safe and responsible manner. As audience viewing moves increasingly online, it is critical that industry demonstrates the high degree of responsibility that consumers expect, and provides re-assurance to Governments of the region that we are their partners in promoting a safe and lawful online environment.”

Witnessing the signing, Louis Boswell, CEO of the Asia Video Industry Association (AVIA), the trade association for the video industry and ecosystem in Asia Pacific, also said, “We are delighted that more OCC industry players see the Code as a way to affirm their commitment to being responsible industry players.  Having a code which distinguishes legitimate, responsible content providers from pirated and user-generated-content platforms gives regulators confidence and consumers control. We encourage more companies to join us in this commitment.”

The signing onto the Content Code between NBCUniversal and AVIA was held on stage at AVIA’s Asia Video Summit on Wednesday (November 6).



About NBCUniversal

NBCUniversal International is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. NBCUniversal’s international operations outside the US include film and television distribution, home entertainment distribution, channels, film and television production, with over 2,600 employees in 36 offices around the world. NBCUniversal’s International Networks division is a portfolio of international channel brands including Universal Channel, SYFY, E! Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo, DreamWorks and Golf Channel. These global networks deliver quality content to 165 territories and in 35 different languages across Europe, the Middle East, Africa, Latin America and Asia. International Studios produces over 1,100 hours of original premium English language scripted and non-scripted content for audiences worldwide. The division’s television production companies include Carnival Films, creators of the Emmy and Golden Globe award-winning drama Downton Abbey; Monkey Kingdom, producers of BAFTA award-winning reality series, Made in Chelsea; and Australian-based Matchbox Pictures, makers of critically acclaimed Glitch.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.


Online Curated Content (OCC) services provide video content direct to consumers over internet broadband connections.  They are distinguished from other types of internet platforms by the exercise of editorial judgement and responsibility by the service operator.  OCC platforms have many business models, including revenues from subscriptions and/or advertising.

For media enquiries and additional background please contact:

Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org

LinkedIn: https://linkedin.com/company/asiavideoia

Twitter: @AsiavideoIA

Facebook: https://www.facebook.com/AsiaVideoIA/

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This post was written by AVIA PR

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