State Of Piracy In APAC

September 25, 2023 3:36 pm Published by



In an exclusive interview, Matthew Cheetham, General Manager at AVIA’s Coalition Against Piracy, and Olivier Biot, Solution Marketing Manager at NAGRA, delve into the dynamic landscape of anti- piracy efforts in the Asia-Pacific region. They discuss the strategies, evolving piracy trends, challenges posed by social media, and importance of education in fighting piracy, emphasizing the need for collaborative actions to preserve the integrity of the region’s video industry.




[Olivier Biot] Can you tell us about AVIA CAP and how you are involved in anti-piracy in the region?

[Matthew Cheetham] The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. The Coalition Against Piracy (CAP) oversees a comprehensive anti-piracy strategy, based on four pillars: collaboration; research & technology; enforcement & disruption, and outreach & engagement.

CAP undertakes numerous enforcement activities around the Asia-Pacific region, as well as being extensively involved in lobbying efforts to improve the laws and regulations protecting content.


[O.B.] AVIA CAP’s research shows diverse piracy forms in the region. NAGRA also undertakes their own research which shows Control Word Sharing seems to prevail in Philippines and Malaysia, while streaming dominates more in countries such as Vietnam and Thailand due to higher broadband access. How will this trend evolve?


[M.C.] Understanding how consumers access pirated content is crucial for effective enforcement. A key part of CAP’s program is research and includes annual surveys in eight regional countries. These surveys reveal that social media and messaging platforms have been primary sources of pirate content access for the past two years. Notably, pirate streaming sites, ISDs, and apps remain popular. Additionally, outside of the surveys, anecdotal evidence suggests the growing popularity of pirate IPTV services due to their low cost, combined with a vast choice of content offerings including content not available in their specific geographical areas.


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This post was written by NAGRA