New Economics of the Media & Entertainment Industry : Content Beyond Video

August 3, 2023 11:30 am Published by


With the shift to digital media over the few last years, content aggregation has become the cornerstone of OTT services providers to create stickiness and keep a competitive edge through curated or innovative content. However, fierce competition, increasing consumer demands, increasing cost to acquire content, and decreasing ARPU are all challenges that streaming platform owners are facing while trying to stay competitive.

Furthermore, as the way new generations consume media continues to change, how can operators unlock new revenue streams, tap into a growing demand for digital services and reconcile cross-generational media consumption habits?

Content Beyond Just Video

The answer lies in embracing the role of a digital services aggregator or ‘service aggregator’. Across the industry, we have already started to witness such a transformation amongst some popular platforms. Operators are increasingly considering becoming service aggregators and starting to deliver services that encompass a wide range of services and functionalities within a single platform, catering to various needs of users.

By becoming super aggregators, streaming service providers can expand their service offerings beyond traditional content and create new revenue streams. Incorporating various services such as e-commerce, financial services, transportation, entertainment, and more, allowing operators to tap into different industries and monetize their user base in diverse ways. By offering a range of digital services on a single platform, streaming providers can cater to these evolving customer habits, creating a more holistic and immersive user experience that fosters customer loyalty and engagement.

In the face of an ever-changing digital landscape, the paradigm shift to digital services aggregation offers a compelling opportunity for streaming service providers to improve their platform sustainability. By embracing innovation and adapting to evolving consumer demands, they can stay relevant, bridge generational gaps, and secure their position as leaders in the Media & Entertainment industry.


NAGRA is currently helping Telcos and Pay-TV operators globally with their digital transformation programs. Learn how NAGRA can help optimize the cost of your Pay-TV services and support the transformation of your business through our latest “The New Economics of Pay-TV” eBook. If you’d like to discuss how we’re helping shape service aggregation, get in touch, we’d love to continue the conversation.

Olivier Biot

Solution Marketing Manager



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This post was written by NAGRA