Astro strengthens its leadership team with appointment of CEO TV and Group COO

February 12, 2020 11:06 am Published by

Kuala Lumpur, 12 February 2020 – Astro Malaysia Holdings Berhad (‘Astro’) announced that Euan Smith, an experienced media and entertainment executive who has held senior roles in Sky UK, Sky Germany, Fox and most recently in Foxtel, will be joining its leadership team as CEO TV and Group COO effective 1 April 2020.

This move is part of Astro’s business and people transformation plan in view of the ongoing changes in the media and entertainment industry. In the past year, Astro has put several strategies which have included differentiated services such as Broadband and OTTs, and enhanced customer experience via the new interface and the Ultra Box. The company has also strengthened its content offering by investing in signature local IPs, improving customer service and initiatives to curb piracy.

Henry Tan, Group CEO of Astro said, “We are pleased to welcome Euan on board. He comes with global Pay TV experience and will be a valuable addition to the team. He has a proven track record as a transformation specialist and we look forward to working with him to accelerate our goals.”

Trained at University of Birmingham (Mechanical Engineering) and Harvard Business School, Euan is an established media executive with a skill set spanning both Business and Technology. He brings a wealth of experience in media operations and business transformation. During his career he has led a step-change in technology, operations and customer service playing a vital role in the turnaround of Sky Germany and Foxtel.


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About Astro
Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading multi-platform content and consumer company, serving 23 million individuals in 5.7 million or 76% of Malaysian households. As a trusted brand, Astro has been entertaining Malaysians with the largest content offering, same day date as USA, Korea, China, Hong Kong and many more. Our video streaming platform, Astro GO caters to individual screens, with access to over 50,000 On Demand titles, anytime, anywhere. Our multilingual entertainment and lifestyle app, SYOK offers access to Astro’s 25 radio brands, podcasts, original videos and more. Our digital brands host 11.1 million average monthly unique viewers across multiple entertainment and lifestyle portals. Through Go Shop our home shopping and commerce business, we engage with 2 million shoppers. Astro is building an ecosystem to be Malaysia’s entertainment lifestyle destination of choice.
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