Asia Video Industry Association

Vietnam’s media and entertainment industry is entering an exciting period of growth, offering a wealth of new opportunities for both local and international players. AVIA’s Vietnam in View 2025 provides a comprehensive update on the country’s rapidly evolving pay TV and streaming landscape. Although the report tracks the decline of traditional cable and linear legacy pay TV services, it highlights the surge in OTT adoption and shifts in consumer behaviour, reshaping the industry as it transitions towards an era of digitalisation. This latest edition also features critical updates on Vietnam’s regulatory environment following the government reshuffling earlier in 2025, offering the most current insights.  Download a copy now!

Policy

We speak on behalf of professional video and those who help consumers access it

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Piracy

We provide full-time anti-piracy enforcement activities

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Insight

We publish reports and produce events on issues and for markets that are key to the industry

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Announcements

AVIA is delighted to announce the appointment of our newly elected Board members:

Debra Richards, Director – APAC Content, Studio & Production Affairs – ANZ Public P...
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Latest News

Integral Ad Science, a leading global media measurement and optimization platform, today released its milestone 20th edition of its Media Quality Report (MQR). This year’s report spotlights the evolving dynamics of the digital advertising landscape with a focus on the open web. Key highlights include a significant rise in non-optimized ad fraud rates, an increase in the proportion of brand risk* attributed to offensive language and hate speech in these environments, and a stabilization of viewability rates as marketers shift toward new metrics such as attention.

Groundbreaking new research was released today revealing that illicit streaming devices (ISDs) in Taiwan are not only enabling rampant piracy, but also potentially pose significant cybersecurity threats to consumers and national infrastructure. The study was released at an enforcement workshop hosted in Taipei by the Taiwan Society of Convergence and the Asia Video Industry Association’s Coalition Against Piracy (CAP).

The Future of Video India 2025 conference, held at the Trident Hotel Bandra Kurla, and part of the inaugural World Audio Visual & Entertainment Summit (WAVES), brought together over 120 industry leaders, innovators, and policymakers to discuss the transformative trends shaping India’s media and entertainment landscape. The event, organized by AVIA, featured insightful sessions on regulatory frameworks, content creation, as well as distribution and monetisation strategies.

beIN MEDIA GROUP (“beIN”) and UC3, the UEFA-ECA joint venture, have extended their long-standing media rights agreement, ensuring beIN SPORTS, the network’s flagship sports channel, will continue to broadcast European football’s premier club competitions live and exclusive across the Middle East, North Africa, and Asia until 2027.

The Asia Video Industry Association (AVIA) is thrilled to announce the highly anticipated Future of Video India conference, set to take place on 2 May 2025, at the Trident, Bandra Kurla (BKC), Mumbai, and part of the inaugural World Audio Visual & Entertainment Summit (WAVES). This landmark event will bring together industry leaders, innovators, and visionaries to explore the transformative trends and groundbreaking advancements shaping the future of India’s media and entertainment landscape.

Paramount+, the global streaming service from Paramount, announced today a new deal in Japan with a leading over-the-top streaming service, Lemino, operated by Japan’s top telco, NTT Docomo. Through the deal, viewers in the market will be able to enjoy Paramount+ via Lemino Channel.

From today, Apple TV+ will be available via Prime Video in India as an add-on subscription. Available at INR 99 per month in India, Prime members who subscribe to Apple TV+ via Prime Video can stream exclusive shows and movies with new releases weekly.

The generational divide closes as 46% of Gen Z respondents now watch free streaming channels, according to the latest global research by FreeWheel and GWI.

The Asia Video Industry Association (AVIA) has published its latest study, “Premium OTT: Building Its Rightful Place in the Digital Market,” focusing on Indonesia and Thailand. This comprehensive research highlights the superiority of premium OTT services in these markets and their potential for advertisers.

The Asia Video Industry Association’s Coalition Against Piracy (CAP) welcomes the Singapore High Court’s latest order to block another 22 illegal streaming sites and 70 associated domains responsible for the distribution of illegally streamed content in Singapore.

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