The Asia Video Industry Association (AVIA) has appointed a new Chief Policy Officer to be based in its Singapore office, a first for the role.

Celeste Campbell-Pitt joins AVIA on Monday 3rd May, initially joining Chief Policy Officer John Medeiros, who will be retiring after a transition period.  Medeiros, who is based in Hong Kong, and joined the Association then known as CASBAA, in 2005 as Vice President of Government Relations and Regulatory Affairs, has been Chief Policy Officer since 2013.

Campbell-Pitt comes with over twenty years of business and legal experience in the media and entertainment industry across both Europe and Asia. Prior to joining AVIA, she was consulting with various global media and technology companies as well as private equity firms who were looking to expand into the Asia Pacific region. Campbell-Pitt was previously the Vice President and Head of Business Development and Advertising Sales at Discovery Networks Asia Pacific, after her stint at Endemol Shine Asia Group as the Director and Head of Commercial and Operations. She has also held Senior Legal Counsel positions in international media companies including Star, Turner and Channel Four in the UK.