Asia Video Industry Report 2025

AVIA is proud to announce that the Asia Video Industry Report 2025 is now available for download! Unlock the future of video in Asia with our annual industry report, and dive deep into the latest trends and insights, market shifts and key developments shaping the region’s rapidly evolving video landscape.

Policy

We speak on behalf of professional video and those who help consumers access it

Piracy

We provide full-time anti-piracy enforcement activities

Insight

We publish reports and produce events on issues and for markets that are key to the industry

Announcements

Welcome to the October edition of Asia Video Pulse 2024. This issue brings you the latest highlights from Q3, with exciting updates on our events and initiatives for the rest of ...

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Latest News

MAGNITE RESEARCH IN INDIA FINDS STREAMING TV ENHANCES AD RECALL, CULTIVATES TRUST, AND DRIVES PURCHASE INTENT
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this environment enhance ad recall, cultivate greater trust, and drive greater purchase intent.
14/11/2024
AVIA’S INAUGURAL ‘JAPAN IN VIEW’ HIGHLIGHTS JAPAN’S STREAMING POTENTIAL AND THE FUTURE OF DIGITAL ENTERTAINMENT
The Asia Video Industry Association (AVIA) held its very first Japan focused industry event, Japan in View, on 29th October at the Andaz Tokyo, bringing together over 130 international and regional players from across the video and streaming industry.
07/11/2024
MAGNITE RESEARCH IN JAPAN HIGHLIGHTS STREAMING TV’S ABILITY TO BOOST AD RECALL, BUILD TRUST, AND INCREASE PURCHASE INTENT
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that ads in this environment drive stronger ad recall, foster greater trust, and increase purchase intent.
05/11/2024
ONLINE VIDEO TO DRIVE JAPAN VIDEO INDUSTRY GROWTH, UNDERPINNED BY ANIMATION CATEGORY
Japan’s online video industry is set to grow at an 7% CAGR over the next five years, accounting for 45% of total screen revenue by 2029, including free TV, pay-TV and theatrical, versus 35% in 2024, according to a new report published today by Media Partners Asia (MPA).
22/10/2024
EMPOWERING AUDIENCES: THE ROLE OF CONTENT AND CONNECTIVITY IN VIETNAM'S MEDIA EVOLUTION
Over 100 industry delegates from across Asia gathered at the Asia Video Industry Association’s (AVIA) Vietnam in View conference, opened by the Deputy Director General of the Authority for Broadcast and Electronic Information (ABEI), Nguyen Ha Yen, on 9 October in Ho Chi Minh City.
16/10/2024
PUBMATIC ANNOUNCES THE APPOINTMENT OF LAURA GREALLY AS APAC MARKETING DIRECTOR
PubMatic Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Laura Greally as Marketing Director for the Asia-Pacific (APAC) region.
09/10/2024
AVIA ANNOUNCES “VIETNAM IN VIEW” CONFERENCE, HIGHLIGHTING GROWTH AND OPPORTUNITIES IN VIETNAM’S MEDIA AND ENTERTAINMENT INDUSTRY
The Asia Video Industry Association (AVIA) is proud to announce the highly anticipated Vietnam in View conference, set to take place on 9 October in Ho Chi Minh City. This event will bring together industry leaders, innovators, and key stakeholders from Vietnam’s burgeoning media and entertainment landscape to explore the dynamic developments shaping the future of the market.
03/10/2024
INDIA PREMIUM VOD REVENUES TOP US$1B IN 1H 2024 WITH LOCAL CONTENT AND SPORTS DRIVING ENGAGEMENT AND CUSTOMER ACQUISITION
The premium video-on-demand (VOD) category, driven by advertising and subscription, generated US$1.04 billion in revenues over 1H 2024, up 38% from US$760 million in 1H 2023.
19/09/2024
HALEON SELECTS PUBMATIC AS SUPPLY OPTIMISATION PARTNER TO ENABLE MORE EFFECTIVE, SUSTAINABLE MEDIA BUYING
PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.
17/09/2024
PRIME VIDEO LAUNCHES HITS, HOME TO THE WORLD’S MOST LOVED AND ICONIC TV SHOWS, AS AN ADD-ON SUBSCRIPTION
Prime Video, India’s most loved entertainment destination, today launched HITS, Rewind Networks’ popular linear television channel and the home to some of the most iconic TV shows, as an add-on subscription, increasing access to English-language series that continue to dominate pop-culture year after year. HITS offers an unparalleled line-up of evergreen blockbuster and fan-favourite shows from Frasier, CSI: Crime Scene Investigation, Agatha Christie’s Poirot, Agatha Christie's Marple, Gilligan's Island, Mission: Impossible, Baywatch and I Dream of Jeannie, to Stephen King's IT, Law & Order: Special Victims Unit, Cheers, Bewitched, The Incredible Hulk, North and South, V: The Original Series, The Six Million Dollar Man, Quantum Leap, Hawaii Five-O, The Jeffersons and many more.
13/09/2024