Asia Video Pulse – June 2022

This past quarter was an extremely busy one for the AVIA team, but more importantly, marked a very welcome return to hosting live in-person events again, with the Satellite Industry Forum held in May in Singapore. In this issue, you will find key updates from the Policy and Piracy teams, highlights from our past conferences, as well as Member Insights and Reports. We hope to see some of you in person soon at our next event in Seoul, Korea In View. More updates to come so stay tuned!

Policy

We speak on behalf of professional video and those who help consumers access it

Piracy

We provide full-time anti-piracy enforcement activities

Insight

We publish reports and produce events on issues and for markets that are key to the industry

Announcements

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Latest News

PARAMOUNT CONTINUES TO EXPAND STREAMING FOOTPRINT WITH THE LAUNCH OF PARAMOUNT+ IN KOREA
Paramount+ today officially marked its entry to Asia with the launch of its streaming service in South Korea on the number-one K-content platform, TVING. Beginning today, existing TVING subscribers can stream Paramount+ content at no extra charge.
16/06/2022
Index Exchange Acquires Machine Learning Company Rivr
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address one of the industry’s biggest technical challenges, optimising and curating the ever-growing scale of requests sent to DSPs.
09/06/2022
First In-Person Satellite Industry Forum After COVID Sees the Industry in Strong Shape and Geared for Growth
The Asia Video Industry Association was finally able to host its annual Satellite Industry Forum in-person in Singapore on 31st May 2022 after a two-year hiatus, bringing together over 120 delegates from around the world and some of the satellite industry’s most foremost leaders.
03/06/2022
The Future of Video in India is Bright, as Video Becomes Increasingly Democratized and Consumers Have It All
The Asia Video Industry Association held its third Future of Video India virtual conference to much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all round economic recovery and an economic rebound that is much broader based and across multiple sectors.
04/05/2022
InMobi Gears Up For Growth In Asia Pacific With Expansion Of Regional Leadership Team For Its Advertising Business
InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, today announced the expansion of its regional leadership team in Asia Pacific to double down on the growth of its advertising business in the region. The move is aimed at spearheading ad-based monetization of its owned-and-operated and third-party properties through the InMobi Advertising Platform.
28/04/2022
Reliance and Viacom18 Announce Partnership with Bodhi Tree Systems
Reliance and Viacom18 today announced a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch’s Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India.
28/04/2022
Wurl partners with Planetcast International to enable India’s Media & Entertainment companies to launch FAST channels
Planetcast International, the new division of Planetcast Media Services which has a 25-year heritage in broadcast and media services, and Wurl, a world leader in powering streaming TV, today announces a partnership between the two companies to enable India’s media and entertainment companies to join the Free Ad Supported streaming TV (FAST) revolution.
26/04/2022
INDONESIA CONTINUES TO LEAD THE WAY IN SITE BLOCKING
The Coalition Against Piracy (CAP) has been tracking traffic to sites that have been blocked in Indonesia, as well as overall traffic to pirate sites and legitimate sites. The Indonesian government started blocking illegal sites in the middle of 2019 and by April this year the total number of sites blocked in Indonesia had topped 3,500. CAP’s latest data also showed traffic to all pirate sites in Indonesia was down by 75% as of January this year compared to when tracking first started in September 2019. Encouragingly traffic to legitimate sites in Indonesia had also tripled over the same period.
11/04/2022
OTT SUMMIT ENDS WITH MUCH OPTIMISM FOR GROWTH IN ASIA AND A STRONG FOCUS ON CONTENT AND THE CONSUMER
In discussing the outlook for the video industry in Asia, Vivek Couto, Executive Director and Co-Founder of Media Partners Asia (MPA), indicated there remained a lot of room for growth. With most markets having an SVOD household penetration of less than 50%, there was certainly an upside for Southeast Asia and some parts of North Asia as well. However, while the region remained bullish on growth, the Average Revenue Per User remained low, particularly in the Philippines, Thailand, Indonesia, and India. As such, some tiers and price increases would be introduced along the way, especially when premium sport started to be added to the platforms.
06/04/2022
NEW PRESCHOOL BLOCK “CARTOONITO” LAUNCHES ON CARTOON NETWORK ACROSS S.E. ASIA, KOREA & JAPAN
Cartoonito, WarnerMedia’s preschool brand, has made its Asian debut. The brand, launched as a dedicated morning programming block on Cartoon Network in Japan on March 1 and in Southeast Asia and Korea today (March 28). It offers a modern approach to preschool programming, built to support each child’s unique potential with its educational framework called “Humancentric Learning”.
28/03/2022