Asia Video Industry Association

A Governance Framework for Online Curated Content Services 2024

AVIA’s updated Governance Framework for Online Curated Content (OCC) Services is now freely available for download. This framework aims to proactively engage regulators on the benefits of self-governance for OCC services. The framework promotes key tools employed by online curated content services, such as robust controls like parental features, program ratings, and advisories, while ensuring responsible content distribution. Download your copy to learn more.

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Piracy

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Announcements

Welcome to the second edition of Asia Video Pulse 2024. In this issue, w...

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Latest News

Media Partners Asia's (MPA) 2024 Asia Video Content Dynamics report offers a comprehensive analysis of content investment, engagement, and viewership across TV, VOD, and theatrical sectors in seven key APAC markets: India, Korea, Indonesia, Philippines, Singapore, Thailand, and Vietnam.

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a strategic partnership with Tokopedia, Indonesia’s largest online marketplace, to empower Tokopedia’s sellers to extend the reach of their onsite advertising campaigns, through the ‘Iklan Rekomendasi (Recommendation Ads)’ feature for sellers.

The premium video-on-demand (VOD) landscape in South Korea grew subscribers, revenues and engagement at robust levels in 1H 2024 according to analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA).

The premium video-on-demand (VOD) landscape in Southeast Asia continues to grow revenues at double digit pace with viewership relatively robust, as revealed by the latest analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA).

Warner Bros. Discovery [WBD] today announced that it has signed a first-look deal with Jack Nguyen, a former Warner Bros. executive, through his company JOAT Films. Under the deal, Nguyen will present Asia-focused film projects to Warner Bros., with an emphasis on local-language remakes of the global studio's English-language films. He will co-produce with local partners in various markets across APAC, including Korea and India. The deal’s first project is a Korean remake of the 2015 comedy-drama The Intern.

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising.

Starting today audiences across Japan can watch the BBC News channel on U-NEXT, the first and only international news brand offered to U-NEXT customers. The channel will be available 24hrs a day in both English and Japanese (via simultaneous translation).

The Asia Video Industry Association (AVIA) and the Korean Creative Content Agency (KOCCA) have signed a Memorandum of Understanding (MOU) to collaborate on AVIA’s upcoming Korea in View conference. Taking place in Seoul on 29 August, Korea in View will now be integrated into BCWW, the annual global broadcasting content convention organized by KOCCA. BCWW will run from 27 to 29 August at COEX, Seoul. Under this partnership, KOCCA will support AVIA in the planning and promotion of Korea in View, while AVIA will do likewise for other sessions within the main BCWW conference program.

An insightful report released today unveils the transformative power of India's streaming video on demand (VOD) industry and its contribution to the nation's video entertainment economy. The study, "Beyond Screens – Streaming VOD's Impact on The Creative Economy," commissioned by Prime Video India and conducted by Media Partners Asia (MPA), offers a compelling vision of the sector's future and its far-reaching economic implications.

Media Partners Asia (MPA) has released its latest report, "ASIA PACIFIC ADVERTISING TRENDS 2024," projecting a 5.1% growth in net advertising revenue across 14 measured Asia Pacific markets in 2024, totalling US$238 billion. The comprehensive study forecasts the sector to maintain a 4% CAGR from 2024-29, reaching US$290 billion by 2029.

ampd, a subsidiary of Media Partners Asia (MPA), today unveils Vision, a game-changing analytics platform set to transform the entertainment industry's approach to video-on-demand (VOD) insights. Vision integrates comprehensive analytics from Category, Content, and Customer perspectives to support strategic decision-making and audience engagement.

Rock Entertainment Holdings is pleased to announce the launch of its new free ad-supported streaming television (FAST) Channels, Jelly Jamm World and Free Movies on sooka, a Malaysian streaming app for global and local LIVE sports, Asian entertainment, children’s entertainment and curated local Originals.

Magnite, the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies.

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